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 <title>When a design &quot;contest&quot; is not a contest</title>
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 <description>&lt;p&gt;&lt;em&gt;by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;It may bark like a dog and look like a dog but, is it really always a dog?&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/node/641740&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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