corporate identity

Creating your business identity: Do not try this at home

Jeff Fisher — Tue, 01 Apr 2008 09:33:12 -0400

by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives

Bio and Interests: Drew Dougherty Communications Specialist

Drew Dougherty Communications Specialist — Wed, 27 Feb 2008 01:04:09 -0500

Get a branding Sherpa, not a Cubscout.

The high cost of saving money on a business image

Jeff Fisher — Mon, 04 Feb 2008 23:20:10 -0500

by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives

Designer Jeff Fisher is having an "Identity Crisis!"

Jeff Fisher — Mon, 04 Feb 2008 23:12:41 -0500

Identity Crisis: 50 Redesigns That Transformed Stale Identities Into Successful Brands, the new book from Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been released by publisher HOW Books, an imprint of F+W Publications, Inc. The book is currently available from all major online booksellers and will soon be on bookstore shelves internationally.

What Can Celebrated Graphic Designer Jeff Fisher Teach Us About Small Business Marketing?

Jeff Fisher — Sat, 02 Feb 2008 10:39:02 -0500

By Marcia Ming

When a design "contest" is not a contest

Jeff Fisher — Tue, 29 Jan 2008 11:37:28 -0500

by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives

It may bark like a dog and look like a dog but, is it really always a dog?

Making tracks in the world of design

Jeff Fisher — Tue, 29 Jan 2008 11:01:55 -0500

Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, shares his thoughts on corporate identity, identity design, branding, small business marketing and self-promotion - and occasionally gets a bit off track. Fisher, a 30-year design industry veteran, is the author of Identity Crisis!

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