self-promotion

Public Relations: Call off the Undertakers

Wendy Marx — Tue, 02 Jun 2009 12:12:31 -0400

There's an interesting discussion going on online about “Is the PR Business Extinct?”

Why my design business is at its best when the national economy is at its worst

Jeff Fisher — Fri, 19 Sep 2008 12:09:52 -0400

My design business is "crazy busy" right now - smack-dab in the middle of all the news about the horrible U.S. economy. I could currently be working night and day - everyday. In fact, I'm now scheduling projects at least a month out on the calendar.

Such has been the case with each economic downturn (wouldn't want to use the word "recession," would I?) since I started working officially as an independent designer in the fall of 1980. What's going on?

Preaching What You Practice: Speaking in professional tongues to the masses

Jeff Fisher — Sat, 07 Jun 2008 11:20:00 -0400

Outside of one's own industry, the specifics of what you may do on a daily basis are seldom a religious experience for most people in the business world. In fact, a great number of professionals in other industries probably don't have a clue what you, as a specialist in your field, do for a living - or what you may be capable of contributing to the success of their own businesses.

Yes, it's sacrilege.

Zappos and Personal Branding

Wendy Marx — Fri, 23 May 2008 09:25:27 -0400

I’ve written a lot here about the “hall of shamers,” companies that forget that customer service is their most powerful branding tool just as it is for personal branders.

Personal Branding Hall of Shame Redux

Wendy Marx — Fri, 16 May 2008 09:27:35 -0400

Thank you, Jeff Jarvis. Jeff Jarvis, as you remember, was the blogger who outed Dell for its egregious customer service, which he called “Dell Hell.”

Careers: The Maestro of Personal Branding

Wendy Marx — Thu, 17 Apr 2008 19:03:43 -0400

How do you get 60 bloggers to create a huge buzz for a book none of them has read?

Creating your business identity: Do not try this at home

Jeff Fisher — Tue, 01 Apr 2008 09:33:12 -0400

by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives

Careers: Obama and Personal Branding

Wendy Marx — Fri, 28 Mar 2008 08:45:11 -0400

Fast Company in its April issue has a terrific article by Ellen McGirt on "The Brand Called Obama" that is must reading for anyone in personal branding regardless of your political persuasion. The article talks about how Obama has created an open, inclusive brand that reflects his statement, “We are the change that we seek.”

The high cost of saving money on a business image

Jeff Fisher — Mon, 04 Feb 2008 23:20:10 -0500

by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives

Designer Jeff Fisher is having an "Identity Crisis!"

Jeff Fisher — Mon, 04 Feb 2008 23:12:41 -0500

Identity Crisis: 50 Redesigns That Transformed Stale Identities Into Successful Brands, the new book from Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been released by publisher HOW Books, an imprint of F+W Publications, Inc. The book is currently available from all major online booksellers and will soon be on bookstore shelves internationally.

What Can Celebrated Graphic Designer Jeff Fisher Teach Us About Small Business Marketing?

Jeff Fisher — Sat, 02 Feb 2008 10:39:02 -0500

By Marcia Ming

When a design "contest" is not a contest

Jeff Fisher — Tue, 29 Jan 2008 11:37:28 -0500

by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives

It may bark like a dog and look like a dog but, is it really always a dog?