identity crisis

Why my design business is at its best when the national economy is at its worst

Jeff Fisher — Fri, 19 Sep 2008 12:09:52 -0400

My design business is "crazy busy" right now - smack-dab in the middle of all the news about the horrible U.S. economy. I could currently be working night and day - everyday. In fact, I'm now scheduling projects at least a month out on the calendar.

Such has been the case with each economic downturn (wouldn't want to use the word "recession," would I?) since I started working officially as an independent designer in the fall of 1980. What's going on?

Preaching What You Practice: Speaking in professional tongues to the masses

Jeff Fisher — Sat, 07 Jun 2008 11:20:00 -0400

Outside of one's own industry, the specifics of what you may do on a daily basis are seldom a religious experience for most people in the business world. In fact, a great number of professionals in other industries probably don't have a clue what you, as a specialist in your field, do for a living - or what you may be capable of contributing to the success of their own businesses.

Yes, it's sacrilege.

Creating your business identity: Do not try this at home

Jeff Fisher — Tue, 01 Apr 2008 09:33:12 -0400

by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives

The high cost of saving money on a business image

Jeff Fisher — Mon, 04 Feb 2008 23:20:10 -0500

by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives

Designer Jeff Fisher is having an "Identity Crisis!"

Jeff Fisher — Mon, 04 Feb 2008 23:12:41 -0500

Identity Crisis: 50 Redesigns That Transformed Stale Identities Into Successful Brands, the new book from Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been released by publisher HOW Books, an imprint of F+W Publications, Inc. The book is currently available from all major online booksellers and will soon be on bookstore shelves internationally.

What Can Celebrated Graphic Designer Jeff Fisher Teach Us About Small Business Marketing?

Jeff Fisher — Sat, 02 Feb 2008 10:39:02 -0500

By Marcia Ming

When a design "contest" is not a contest

Jeff Fisher — Tue, 29 Jan 2008 11:37:28 -0500

by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives

It may bark like a dog and look like a dog but, is it really always a dog?

Making tracks in the world of design

Jeff Fisher — Tue, 29 Jan 2008 11:01:55 -0500

Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, shares his thoughts on corporate identity, identity design, branding, small business marketing and self-promotion - and occasionally gets a bit off track. Fisher, a 30-year design industry veteran, is the author of Identity Crisis!read more