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 <title>4GW</title>
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 <title>EyeTry, YouTry, We All Buy From EyeBuy</title>
 <link>http://www.fastcompany.com/blog/kaihan-krippendorff/outthinker-mavericks-out-innovate-competition/eyetry-youtry-we-all-buy-eyeb</link>
 <description>&lt;p class=&quot;MsoNormal&quot;&gt;
As I interview successful CEOs of innovative companies, I&lt;br /&gt;
see that there is one pattern of competition that consistently emerges. &lt;strong&gt;Pattern #34: Coordinate the uncoordinated.&lt;/strong&gt;
&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;
In military circles they call it 4GW (Fourth Generation Warfare) and some&lt;br /&gt;
people may recognize it in Wikipedia or in “open source” software.
&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kaihan-krippendorff/outthinker-mavericks-out-innovate-competition/eyetry-youtry-we-all-buy-eyeb&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/4gw">4GW</category>
 <category domain="http://www.fastcompany.com/tag/google">google</category>
 <category domain="http://www.fastcompany.com/tag/maverick">maverick</category>
 <category domain="http://www.fastcompany.com/tag/creativity">creativity</category>
 <category domain="http://www.fastcompany.com/tag/walmart">walmart</category>
 <category domain="http://www.fastcompany.com/tag/microsoft">microsoft</category>
 <category domain="http://www.fastcompany.com/tag/eyebuydirect">EyeBuyDirect</category>
 <category domain="http://www.fastcompany.com/tag/strategy">strategy</category>
 <category domain="http://www.fastcompany.com/tag/innovation">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/social-entrepreneurship">social entrepreneurship</category>
 <category domain="http://www.fastcompany.com/tag/zappos">zappos</category>
 <category domain="http://www.fastcompany.com/tag/wikipedia">wikipedia</category>
 <category domain="http://www.fastcompany.com/tag/asian-philosophy">Asian philosophy</category>
 <category domain="http://www.fastcompany.com/tag/eastern-philosophy">eastern philosophy</category>
 <category domain="http://www.fastcompany.com/tag/eyetry">EyeTry</category>
 <category domain="http://www.fastcompany.com/tag/competitive-advantage">competitive advantage</category>
 <category domain="http://www.fastcompany.com/tag/fourth-generation-warefar">Fourth Generation Warefar</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <pubDate>Mon, 23 Feb 2009 12:38:23 -0500</pubDate>
 <dc:creator>Kaihan Krippendorff</dc:creator>
 <guid isPermaLink="false">1180064 at http://www.fastcompany.com</guid>
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