It's the first measure of site rankings across 27 key categories, and it lets publishers monetize content and advertisers identify receptive audiences. But can it make ShareThis profitable? That's the task at hand for former Jupiter Media Metrix founder Kurt Abrahamson, now leading the company.READ»
Economically, 2011 is shaping up to be a challenging year. Key measures are all trending down, and global equity markets are in retreat. But this doesn’t mean that we stop marketing. Instead, it underscores the need to ensure that our direct-response efforts are as effective as possible.
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How do you build a corporate culture when your staff is spread out between India and the U.S., headquartered in San Francisco with employees also scattered through places like Phoenix or Hawaii?READ»
Microsoft recently participated in a $50 million round of financing for AppNexus, which has staked out a central place in the real-time online ad buying ecosystem.READ»
Some thinking about online advertising spend in 2010 suggests that this year it's going to see serious growth, which is fabulous news for new media. But it's potentially bad news for traditional publishing. The analysis is coming from ...READ»
Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising.READ»
Television advertising may be some of the most expensive marketing a brand can engage in, but consumer goods brands could do just as well pouring their ad dollars into the Web. A comScore study has found that online advertising is at ...READ»
Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom. Indeed, one side of the news business is thriving. And, we’re ...READ»
People love to set up dichotomies and the latest one circulating around the web is that age old duel: Advertising vs. PR. It sort of reminds me of the war between the sexes. Sure there are certain things men can do better than ...READ»
The New York Times recently took a stab at what a proper online version of a newspaper might look and feel like, and there were recent suggestions that the newspaper might be better off going for an all-Kindle digital distribution ...READ»
The sheer number of websites that exist today is enough to overwhelm any consumer and make the internet marketing challenge seem insurmountable. You don't have to be a technological wizard or a marketing genius to generate traffic to your website. Using three basic phases, anyone can turn their underperforming website into a selling machine. Learn how in this Internet marketing step-by-step articleREAD»
The folks at Razorfish conducted a survey of 1,000 "connected consumers".
Most say they don't mind ads on social networking sites so much so that 40% of them had actually purchased a product or service after being ...READ»
From the day the first ad was placed, the Holy Grail has been to make advertising effective while remaining unobtrusive to the target customer. First came print ads that were easily ignored. Later, the remote control made it easy to ...READ»
Stunning business card templates are now available for you to use for your business at no charge!
These are not your every day, boring, generic business card designs, these are custom designed business cards that will make you ...READ»
I think that Fast Company should be commended for starting a social media/networking component to it's business model. Now the question will be can they drive membership to levels that make the community aspect of this reach ...READ»
