idea

Five Truths About Design Awards

Gadi Amit — Tue, 04 Aug 2009 13:36:34 -0400

With the International Design Forum Hannover (iF), red dot Design Awards, I.D. Magazine's Annual Design Review, and the International Design Excellence Awards (IDEA) award winners released in the last few weeks, we have ended the industrial design award season for the year.

Why Does the Best Design of 2009 Still Look Like 2000?

Valerie Casey — Fri, 31 Jul 2009 12:01:07 -0400

"Cocksure: The Psychology of Overconfidence" is the title of Malcolm Gladwell's recent piece in the New Yorker, where he investigates the mental-space of decision-making. Gladwell analyzes financial collapse and war, arguing that beyond the conventional explanations of those predicaments (structural mishap and cognitive deficit), there is a psychological dimension at play. In high-stakes situations, we suffer from a more deeply rooted conundrum: a crisis of overconfidence.

Bright Automotive's 100 MPG Plug-In Hybrid Truck: It's Good Enough for the Post Office

Ariel Schwartz — Tue, 21 Apr 2009 17:02:07 -0400

Design for the Developing World: It’s the Systems, Stupid

Linda Tischler — Thu, 16 Oct 2008 11:28:34 -0400

Good Designs? No, thanks!

abhishek bali — Sun, 01 Jun 2008 12:12:17 -0400

It amuses me how certain companies decide to approach design houses for solutions on Design while they donot want these design houses to really suggest them where they should go in terms of directions and product line. One of our clients is a market leader in a specialised industry, has been there for 20 odd years and is of such a stature that the service it provides is synonymous to its own brand name. To be at this position in aprice sensitive and ever in rapid flux market like India is an achievement.

Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?

DJ Francis — Tue, 29 Apr 2008 06:44:28 -0400

Is the concept of the Big Idea dead in advertising? How much has the
internet and Web 2.0 specifically altered the fundamentals of the
industry?

In his 1983 book, On Advertising, master David Ogilvy held forth on the central tenet to sell products: