If you’re an insurance company trying to come up with a memorable branding strategy, you can go the gecko route and get cute, or you can do what the Dublin-based insurance giant XL did: As a company that claims to be “risk ...READ»
The Commerce Dept. is pushing a "National Strategy for Trusted Identities in Cyberspace" plan wherein passwords are replaced by a single login on phones and computers. But couldn't Apple's NFC iPhone plan do the same thing--and better?
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To address the concerns of the German public and data protection authorities, Google's just explained in detail what data its Street View fleet gathers as it transits the highways of the World. It's a lot, and more personal than you ...READ»
When someone Googles your name, what do they find? Is it a outdated quote from an ancient article in your college newspaper? Is it your blog dedicated to cute photos of ferrets? READ»
Does a brand identity matter when you are a start-up? Sleepless nights, a staff of three to do the work of 20, and the doubters will test your stamina to survive the start-up game. I suppose if it were easy, every person with an ...READ»
If you don't want to run around creating profiles on every social network on the Web, there's a shortcut to maintaining a unified online identity. It's called KnowEm, and it lets you register your name (or brand) across a litany of ...READ»
With a personality every bit as sweet as a serving of pomegranate frozen yogurt topped with Fruity Pebbles, Pinkberry creative director Yolanda Santosa charmed the audience at the Y Conference with her secret recipe to branding the ...READ»
A leaked pdf outlines the thinking behind the controversial new Pepsi logo. It may be one of the most ridiculous things ever perpetrated by somebody calling himself a designer.READ»
Lying about your identity on the Internet may no longer just earn you the scorn of your fellow online users – it could also be a criminal, jailable offense.READ»
My design business is "crazy busy" right now - smack-dab in the middle of all the news about the horrible U.S. economy. I could currently be working night and day - everyday. In fact, I'm now scheduling projects at least a ...READ»
So the buzz these days is that Crispin Porter + Bogusky is getting Jerry Seinfeld (to the tune of $10 million) to star in the upcoming ad campaign for Microsoft Vista alongside Bill Gates.
There is a lot of skepticism, like MS ...READ»
The Wall Street Journal reported this weekend that there is a large group of Chinese people that have been employed by the International Olympic Committee to walk around the Olympic venues and Village and PUT TAPE OVER ANY LOGO that ...READ»
The final installment of Rash IV closed PUSH 2008.
Jenni began by speaking about her third year in Rwanda - she was based in the capital, Kigali. Things were worse then they had ever been and the gap between reality and her ...READ»
Michael Furdyk, one of North America’s leading technology entrepreneurs, closed out the presentations for PUSH 2008 discussing the challenges we face and how technology can empower us to improve health, the environment and ...READ»
