If you’re an insurance company trying to come up with a memorable branding strategy, you can go the gecko route and get cute, or you can do what the Dublin-based insurance giant XL did: As a company that claims to be “risk ...READ»
Moving Brands's hypothetical mark tries to capture the dynamism of the most popular crowdsourced encyclopedia in the world and, at the same time, help users improve Wikimedia entries.READ»
Can design help save the world? To some, the idea itself is a joke. To others, it's at least worth a shot: humanrightslogo.net is crowdsourcing logo designs for the basic concept of "human rights" in a contest ending July 31st. ...READ»
The Guggenheim Bilbao, San Francisco’s DeYoung, New York’s Whitney -- all are museums that have identities inextricably linked to their buildings and the architects who gave them shape (Frank Gehry, Herzog & deMeuron, and Marcel ...READ»
The logo you see here belongs to OCAD University, Canada’s leading art and design school. Organizations like to think of themselves as dynamic and iconoclastic, but this one actually is -- it’s an art school, for chrissakes, the ...READ»
“No, but seriously guys…tell us how you REALLY feel!” That was my first thought as I read the, how shall we say, rather assertively worded answers, comments, and tweets in response to the list of logos FastCoDesign posted as ...READ»
To honor 25 years of backseat-driving robots and vision-scanning iPhones and touchscreen-keyboard-3-D-display hybrids, the MIT Media Lab tapped Brooklyn-based designers (and erstwhile Media Lab rats) E Roon Kang and Richard The to ...READ»
There is a moment during every branding presentation I give when I offer something enormously valuable--for free. I tell clients to write down what is essentially the formula for successful branding employed by the best brands in ...READ»
Is your brand underperforming? Do inferior brands position your brand, putting you in a defensive role having to "prove" your brand's superiority? Are you sick of your brand blending in, rather than standing out? Herein lays the problem. And the cure.READ»
Official city logos suck. Either they're boring or hideous or suggestive of all the wrong things, and rarely do they capture the spirit of the place. So designers are taking matters into their own hands. Through the open-source ...READ»
The logos for disaster relief agencies need to work harder than the average identity. Rick Barrack examines the effectiveness of several logos after the devastation in Haiti and Chile.READ»
It's been a rough, rough patch for the TSA in the wake of the attempted Christmas-day bombing of a plane bound for Detroit. You know what they need? As Tyra might say: A MAKEOVER!!!READ»
You would rarely see a can of Coke in my house growing up. Pepsi-Cola World (Pepsi’s in-house magazine) was one of my father's first clients when he co-founded the design agency Eisenman & Enock in the early 60's, so we were a ...READ»
The days of being able to build a successful brand without a strong logo are over. In today’s competitive, visually driven market, your logo is a critical part of your brand strategy. It should be the foundation of your brand, not ...READ»
