personal brand | Fast Company

Buyer Beware: 3 B2B Public Relations Don'ts

BY Wendy MarxMon Feb 6, 2012

PR is often, to its misfortune, confused with advertising. Yet, the two are as different as say the proverbial country mouse is from its city relative. Public relations, at least in the B2B world, is all about credibility, education, thought leadership. And, yes, it’s about self-promotion, but done in a way that bolsters credibility.READ»

WORK FLOW | Comment

The 5-Video Work Week: How To Build Your Brand On YouTube

BY Amber MacThu Feb 2, 2012

After uploading dozens of "Will It Blend" videos on YouTube, a little company called Blendtec saw retail sales of its high-end blenders increase by over 700 percent. Here's how to work similar YouTube magic for your brand. READ»

WORK FLOW | Comment

The 2-Minute Move That Will Elevate Your Personal Brand

BY Amber MacThu Jan 26, 2012

When it comes to building your personal brand, Facebook, Twitter, and LinkedIn get all our attention. However, for the majority of professionals, the hundreds of people you're emailing day in and day out make up the most important social network you have. Time to rev up your email signature.READ»

LEADERSHIP | Comment

Are You Driving Your Customers Away?

BY Dayna SteeleSat Nov 12, 2011

The way you drive the company car can indeed say something about your brand. READ»

LEADERSHIP | Comment

10 Easy Ways To Improve Your PR

BY Wendy MarxMon Oct 10, 2011

Creating steady media buzz isn't rocket science--here's how to start building rock-solid PR. READ»

LEADERSHIP | Comment

5 Steps To Get Your Business Ready For Mastering Google+

BY Wendy MarxMon Aug 15, 2011

B2B companies have traditionally been laggards in social media. But the recent launch of Google+ -- which will eventually be available for business use -- has the potential to hugely transform the way B2B companies engage online. Here's how to prepare. READ»

JOB | Comment

Seven Tips To Landing A Job

BY Dayna SteeleThu Jul 21, 2011

How NASA astronauts and others can find employment.READ»

CAREERS | Comment

6 Ways B2B Companies Can Benefit From Twitter Even With Google+

BY Wendy MarxFri Jul 8, 2011

We often hear about the latest food truck owner tweeting his/her specials to hungry customers or Dell hawking its latest deals, but what the heck has as that to do with us in the B2B space? A lot and a little it turns out. While in ...READ»

CAREERS | Comment

The Truth About Public Relations

BY Wendy MarxSun Jun 5, 2011

What is it with The Economist and public relations? So far this year the magazine has written two diatribes against public relations practitioners, referring to PR people as "flacks," slime-slingers," members of the "dark side," and "urban foxes." Whatever happened to objectivity and reality?READ»

LEADERSHIP | Comment

During NFL Lockout, No Deep-Sixing Of Ochocinco

BY Ruth ShermanTue May 31, 2011

Cincinnati Bengals wide receiver, Chad Johnson Ochocinco, hasn't let the labor dispute dilute his brand.READ»

LEADERSHIP | Comment

The Secret To PR Success In An Always On World

BY Wendy MarxSun May 8, 2011

The Internet has made it possible for anyone to showcase his or her expertise via a blog and other social media.READ»

CAREERS | Comment

9 Tips to Get People Reading Your Web Copy

BY Wendy MarxTue Apr 12, 2011

People aren't pouring over your copy, but skimming it for keywords. The first paragraph of an article is the most likely to be read as well as the beginning few words of a sentence. In fact, the average person reads just 20% of what you write.READ»

LEADERSHIP | Comment

12 Reasons to Start Shooting Video Today

BY Wendy MarxThu Mar 17, 2011

B2C marketers are not alone in jumping aboard the video marketing bandwagon. If YouTube is any indication, B2B marketers are increasingly utilizing online videos to inform and engage, and to take advantage of the increasing numbers of Internet users with high-speed connection.READ»

LEADERSHIP | Comment

The 2 New Roles for Public Relations in a Digital Age

BY Wendy MarxThu Feb 24, 2011

Are you putting your money where your customers are?READ»

LEADERSHIP | Comment

3 Key Reasons to Use Press Releases to Get Business

BY Wendy MarxMon Jan 31, 2011

One of the trends in PR today is that press releases are not just for the media. The reins of power have shifted and PR professionals and their clients can now get their messages directly to the public via news search engines like ...READ»

CAREERS | Comment

How B2B PR Will Succeed in 2011

BY Wendy MarxTue Jan 11, 2011

Elizabeth Sosnow claims the age-old model of PR is at risk, implying that a focus on social media, press releases, by-lined articles, trade shows, and other traditional PR staples misplaced. In its stead, she recommends content marketing. READ»

LEADERSHIP | Comment

The Rise of B2B PR

BY Wendy MarxMon Dec 27, 2010

Wow, the year hasn't even ended we're getting another shellacking. I'm referring to the Economist's potshot-riddled article, titled "The Rise of Image Man" that paints PR people as manipulators, spin doctors and generally inferior folk who still can't get a seat at the head of the corporate table.READ»

LEADERSHIP | Comment

How B2B PR Drives Sales

BY Wendy MarxMon Dec 13, 2010

A recent blog post on the HubSpot blog raised a lot of PR hackles including my own. The anger quotient was ratcheted up immediately with the article's title, "Why PR Doesn't Drive Sales."READ»

LEADERSHIP | Comment

Why You Need a Business Personal Brand

BY Wendy MarxTue Nov 30, 2010

We're so focused on creating our own personal brands--our street cred so to speak--that sometimes we forget that a business, especially if it sells to other businesses, needs a personal brand.READ»

CAREERS | Comment

Top 10 Tips to Getting PR in a Web 2.0 World

BY Wendy MarxMon Nov 15, 2010

Social media and the Internet have forever changed the nature of PR and marketing. The upshot is that businesses have so many more opportunities to get the word out. In fact, no company today has any excuse not to be promoting itself--and getting noticed.READ»