personal brand

Careers: Aetna's Personal Branding Hall of Shame

Wendy Marx — Fri, 20 Jun 2008 13:14:05 +0000

Ouch.Ouch.Ouch. That’s the sound of my body hurting from the wounds inflicted by Aetna.

Undoubtedly, health insurance companies are the worst personal branders in the world. As a small business owner I have the privilege of trolling through the treacherous offices of the healthcare system. There should be a sign emblazoned on the doors of companies like Aetna: Proceed at your own caution. Numerous folks have lost their sanity dealing with us.

Careers: Personal Branding and Obama's Smear Fight

Wendy Marx — Fri, 13 Jun 2008 21:19:28 +0000

Careers: Personal Branding and Jargon

Wendy Marx — Fri, 06 Jun 2008 13:48:28 +0000

Quick quiz: What do Starbucks and jargon have do with each other?

Starbucks of course taught the world to speak its language; whoever asked for a Grande or Venti bfore the coffee giant made coffee a 24/7 obsession? What’s the kicker is that Starbucks got the world talking the way it talked.

Zappos and Personal Branding

Wendy Marx — Fri, 23 May 2008 13:25:27 +0000

I’ve written a lot here about the “hall of shamers,” companies that forget that customer service is their most powerful branding tool just as it is for personal branders.

Careers: Personal Branding and Thinking Big

Wendy Marx — Fri, 09 May 2008 13:00:19 +0000

If you’re small, there’s no reason to think small.

That was the message for me from a terrific event I was privileged to attend last weekend in New York City. Some 20 PR professionals from around the world – hailing from as far away as Russia and Scotland -- convened for the first annual meeting of Public Relations Boutiques International (PRBI), an international network of small PR shops.

Careers: Personal Branding and Change

Wendy Marx — Fri, 02 May 2008 13:42:43 +0000

Change. It’s certainly been the mantra of the Democratic primary race but it also has an important place in personal branding.

Careers: Personal Branding and PR No-Nos

Wendy Marx — Fri, 25 Apr 2008 13:32:33 +0000

During the height of the Iraq war, you couldn’t turn on the TV or listen to the radio without hearing a military analyst make pronouncements about the war. What we didn’t know at the time was that many of these analysts were spouting talking points provided by the Pentagon.

Personal Brands are Uncovered not Created

Megan Fitzgerald — Wed, 09 Apr 2008 11:52:30 +0000

<strong>It is a common misconception that personal branding is the same thing as personal marketing</strong> - it's packaging a person like you would a product. Being a personal branding strategist, when I read an article or hear someone supporting this notion....well it just gets under my skin a bit.So I wanted to write about something that I always talk about when explaining personal branding.

There is No "ing" in Brand

David Sandusky — Fri, 28 Mar 2008 17:52:09 +0000

Unless you are using a branding iron or needle for tattoos, there is no ing in brand.

I make the mistake of using the participle branding and certainly allow others, but I see a problem. As personal brand concepts are becoming more widely discussed on and offline; and coaches are marketing personal brand services, I see a clear confusion between marketing and brand.

Let's start here in part one of a series on personal brand:

You have a market (maybe not always easily defined). Then you have marketing.

Rewriting is the Key to Good Writing

Bud Bilanich — Thu, 21 Feb 2008 15:45:21 +0000

Today is Thursday, so this post is on communication skills.

Clear, crisp writing is an important communication skill. Successful people are able to get across their ideas in an easily readable way. I’ve been blessed. Writing has always come easy to me. I enjoy it. Studying Journalism in college helped too. There’s nothing like a critique from a Journalism professor to help you clean up your writing.