The gaming vet who fell in love with The Sims years ago--then went on to create the game's latest, most successful iterations--talks about the importance of listening to users and always respecting the idea of playfulness.READ»
The leader of an 80-person development team, Bradshaw is responsible for executing the wild fantasies of Will Wright, who founded Maxis in the late 1980s and brainstormed a slew of "Sim"-related titles.READ»
Game designer Will Wright founded his own company, Maxis, in 1989 and has since created some of the best-known simulation games in existence, including the 2008 blockbuster Spore. Maxis is now part of Electronics Arts, the world's largest video game company.READ»
