physical therapy marketing

What to Do When Patients Say Your Fees Are Too High

BY Kathy McCoyFri Feb 19, 2010

You've probably heard this objection more than you'd like. But the fact is that your fee is not too high. Here's what the real issue is...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Reduce Your Receivables -- Gain Respect and Good Will

BY Kathy McCoyFri Jan 29, 2010

As the American economy struggles to regain health and stability, patients are having a difficult time keeping up with their dental co-pays and other balances due. Instead of suffering losses, here's a way you can reduce your receivables while maintaining or even increasing good will from your patients...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Results from December 2009 Economic Survey Reveal Pessimism About 2010

BY Kathy McCoyMon Jan 18, 2010

Results from Practice Builders’ December 2009 Economic Survey are now available, and you will find some revealing information on how you and your fellow practitioners view the current economy and the prospects for 2010...READ»

HEALTHCARE PRACTICE MARKETING | Comment

The Art of Creating Family Referrals

BY Kathy McCoyThu Jan 7, 2010

Are you getting a fair amount of referral business from your patients' family members? If not, you may want to think about... READ»

HEALTHCARE PRACTICE MARKETING | Comment

Case History: The Cure For Flat Revenue (General Dentistry)

BY Kathy McCoyWed Dec 23, 2009

Third in our series of real-life case histories, this post outlines the steps a general dentistry practice took to reverse a declining revenue trend and achieve a 20% increase in revenue...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Case History: Physical Therapy Practice Turnaround Despite Deep Recession

BY Kathy McCoyFri Dec 18, 2009

We received a great response to the case history in our last post, so here's another case history that will show how you can turn your practice around even in a recession. Key tactics include...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Case History: OB/GYN Ramps Up Referrals and Improves Patient Mix

BY Kathy McCoyMon Dec 14, 2009

Many people ask us what constitutes effective marketing, and how they can accomplish their goals. Here's a case study from a Practice Builders client who recently shared his success story with us...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Keeping Your Patients Loyal During Tough Times

BY Kathy McCoyFri Nov 20, 2009

The recession may be officially over, but consumers are still facing tough economic times due to job losses, fallen home prices and tight credit. How do you keep these price-shoppers loyal?READ»

HEALTHCARE PRACTICE MARKETING | Comment

Results from Practice Builders' September 2009 Economic Survey Now Available

BY Kathy McCoyThu Oct 15, 2009

Results from Practice Builders' September 2009 Economic Survey are now available, and you will find some revealing information on how you and your fellow practitioners are weathering the current economy. Especially interesting is when your colleagues expect the recession to end...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Do You Know Your Target Audience?

BY Kathy McCoyThu Sep 24, 2009

Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example, a client recently asked us for an assessment of his self-created print ad...READ»

DENTAL MARKETING | Comment

Do I Need a Logo? And What Should It Be?

BY Kathy McCoyFri Jun 5, 2009

Logos as most people understand them produce actual dollars in the bank only when you give them extensive exposure. Why? Because they work by generating recognition for the practice through recognition of the logo. And to break through the clutter of 5,000 commercial messages each day shoved into the average person’s mind...READ»

MEASURABLE SOLUTIONS | Comment

How to Take Effective Action to Generate New Business in 3 Easy Steps

BY Jeff LeeThu Mar 5, 2009

Some business owners are amazingly creative in their efforts. But they may also have stacked up failures or their successes have been hit or miss because they lack a basic understanding of what it is that actually produces a result in the Public relations and marketing arena. Their mantra then becomes “I’ve tried it all, what else is there to do? There is no real solution.”READ»

MANAGEMENT | Comment

A Sneak Peek Into the New Patients Course

BY Jeff LeeTue Jan 27, 2009

Both Shaun and I have been traveling a lot over the past 6 months. We are now delivering seminars in cities across the United States and Canada and while it is great getting out of the office it hasn’t left a lot of time for us to ...READ»