physical therapy marketing

Keeping Your Patients Loyal During Tough Times

Kathy McCoy — Fri, 20 Nov 2009 12:09:20 -0500

The recession may be officially over, but consumers are still facing tough economic times due to job losses, fallen home prices and tight credit. How do you keep these price-shoppers loyal?

Thanks to the recession, most consumers have become extremely price-conscious. And not just about consumer products. More consumers are price shopping healthcare services online (and offline) than ever before. As a result, keeping your patients loyal to your practice has become more challenging.

Results from Practice Builders' September 2009 Economic Survey Now Available

Kathy McCoy — Thu, 15 Oct 2009 12:59:38 -0400

Results from Practice Builders' September 2009 Economic Survey are now available, and you will find some revealing information on how you and your fellow practitioners are weathering the current economy. You'll also see some interesting results from a new question added to this survey regarding when your colleagues expect the recession will end. Nearly 350 of your colleagues responded to the survey, giving you a significant look at how healthcare practices across the country are being affected by the economy.

Do You Know Your Target Audience?

Kathy McCoy — Thu, 24 Sep 2009 20:57:01 -0400

Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example:

Do I Need a Logo? And What Should It Be?

Kathy McCoy — Fri, 05 Jun 2009 12:53:52 -0400

Logos as most people understand them produce actual dollars in the bank only when you give them extensive exposure. Why? Because they work by generating recognition for the practice through recognition of the logo. And to break through the clutter of 5,000 commercial messages each day shoved into the average person’s mind takes a lot of repetition. But if you expose your logo enough, it then improves the response to your promotions in visual media.

How to Take Effective Action to Generate New Business in 3 Easy Steps

Jeff Lee — Thu, 05 Mar 2009 14:37:57 -0500

Over the years I have heard tales of woe and success from around the country concerning business owners and their efforts to generate new business. Their solutions have been many and varied but in their mantra of reasons “why” they are not increasing the volume of their business is a common thread which winds throughout all inaction in that area. Why wouldn’t someone take eff

A Sneak Peek Into the New Patients Course

Jeff Lee — Tue, 27 Jan 2009 09:23:36 -0500

Both Shaun and I have been traveling a lot over the past 6 months. We are now delivering seminars in cities across the United States and Canada and while it is great getting out of the office it hasn’t left a lot of time for us to write. So this month we decided to post a sneak peek into the New Patient Course. I hope you find it useful.

You have worked hard to become the best possible physical therapist and private practice owner - now it is time for you to have the practice of your dreams and to have the freedom to achieve your goals.