story

The Power of Narrative

Elizabeth Goldstein — Thu, 22 May 2008 16:08:01 -0400

ONCE UPON A TIME there was a pomegranate farmer who couldn't get anyone to buy his fruit, because it was so leathery-skinned and strange-looking, and so difficult to get the tiny seeds out. The farmer knew that pomegranates are even healthier than green tea or red wine, and delicious as well, but when he told his customers they just laughed, and still wouldn't buy the ugly fruit.

Communications Lab

Communications Kiosk

Elizabeth Goldstein — Tue, 13 May 2008 11:20:53 -0400

Viral Narrative

Elizabeth Goldstein — Mon, 12 May 2008 17:26:24 -0400

Earlier this year, prankster group Improv Everywhere staged
an event called "Frozen Grand Central," in which the participants
synchronized their watches, and at a prearranged moment they all froze in place
in the middle of Grand Central's Main Concourse, mystifying observers. Exactly
five minutes later, everyone resumed normal motion. In an April 30 sweeps-week episode,
the television show Law & Order: SVU made Robin Williams the leader of a
similar public action group, and restaged the event for use in their own murder

Communications Lab

Thinking about L10n

Meghan Trainor — Fri, 09 May 2008 17:24:20 -0400

Communications Lab

Communications Lab

Elizabeth Goldstein — Fri, 09 May 2008 16:08:01 -0400

This group is a place for Learning Worlds staff and others who would like to participate in an ongoing discussion of topics related to innovation, communication, and multimedia localization.

Bio and Interests: Elizabeth Goldstein

Elizabeth Goldstein — Fri, 09 May 2008 15:37:35 -0400

I currently work as writer/researcher at Learning Worlds, an innovation and communication firm in NYC, where I research and write everything from soup to nuts. In past work, I have been a copyeditor, trainee teacher, research assistant, web designer, typesetter, customer service rep, and temp receptionist.

You Seem To Have Already Purchased the Product

Barak Kassar — Mon, 25 Feb 2008 13:13:05 -0500

An important component of the work we do at Rassak is recognizing and working around the fact that the audiences our customers aim to connect with are frazzled beyond belief. That's life... we're all busy and not necessarily paying attention as well as we should/could---certainly we're not paying as much attention to those marketing to us as those who are marketing to us would like. Usually my conversations about this subject have to do with getting and keeping customers' attention via stand-out creative work and ongoing, respectful relationships.

Many-to-Many Media Opportunities in Professional Sports

Barak Kassar — Sun, 27 Jan 2008 12:29:03 -0500

Virtual reality meet actual reality ....

My 10-year old (that's him messing with me in the photo) loves
soccer (playing, watching, and reading about the game). He also loves
soccer video games, including playing manager, which he can do with
Electronic Art's FIFA '08.

Excerpts from the "Get Closer" Blog

Barak Kassar — Sun, 27 Jan 2008 12:16:08 -0500

Here you will find exerpts from Rassak Experience's "Get Closer"
blog. Rassak is a creative and strategic consultiancy for the digital
era. Here's why we write:

Bio and Interests: Kathy Hansen

Kathy Hansen — Thu, 20 Dec 2007 20:48:29 -0500

Katharine (Kathy) Hansen, Ph.D., creative director of Quintessential Careers, is an author and instructor, in addition to being a career expert. Her books include Her books include Dynamic Cover Letters (more than 100,000 copies sold) and Write Your Way to a Higher GPA, written with Dr. Randall S.