There’s a delectable irony in the fact that Facebook’s IPO was announced the same week as the Super Bowl. While they are both the subject of obsessive media attention, they actually represent two radically different versions of the future of branding and advertising.
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There is an old truism in the sales profession--people buy from people they like. The same goes for brands. There are certain times when a brand should be “selling,” and there are other times a brand should be building that deeper emotional bond--something I call brand endearment. The Super Bowl is one of those times.READ»
Fast Company's Jason Feifer, in Indianapolis for Super Bowl XLVI, gets an inside look at sports beverage brand Gatorade's on-site athletic testing facility. On the Friday before the game, Feifer spoke with the company's president and ...READ»
Gameday is nearly upon us. (Ready the Fritos!) But you don't need to wait for kickoff to watch the most inspired commercials from VW, Kia, Chevy, Pepsi, Toyota, and more, set to air during the Super Bowl. Click here to get started.READ»
The private company behind the Super Bowl's official Social Media Command Center isn't just tweeting fans transit tips, they're monitoring social media for game-day threats by would-be terrorists. And Madonna.READ»
Which ads from recent Super Bowl history are embedded deep in the fabric of pop culture and the creative departments at ad agencies? And which spots from this year could top them?READ»
The quality of Super Bowl ads often rivals the game itself, and yet every year brands will make missteps. Viewers will cringe, be bored, stop watching. Cartoonist Tom Fishburne sketches out the common stumbling blocks that leave brands writhing in the advertising pit of despair. READ»
Audi takes a poke at an overexposed cultural phenomenon in its Super Bowl ad. The brand held a Facebook contest for fans to "unlock" the spot, now live on YouTube.READ»
If CEO Andrew Mason's candid response--"We hate that we offended people, and we're sorry that we did it"--wasn't evidence enough that these ads were poorly executed, a new report from Nielsen leaves nothing to the imagination.READ»
Groupon CEO Andrew Mason took to the web again Thursday to announce that the group-discount company will be pulling its controversial Super Bowl ads from the airwaves. Mason said the ads will be replaced by "something less polarizing."READ»
We're still savoring Green Bay's victory in Super Bowl XLV over the Pittsburgh Steelers (sorry Steeler fans). So we're pretty thrilled to bring you today's infographic of the day, a stunning new poster by Chartball which summarizes ...READ»
Groupon sure did make a splash at the big game, but from all the post-Super Bowl buzz, it's clear the agency behind the ad, Crispin Porter + Bogusky, stumbled in creating the right impression for the brand. READ»
This Super Bowl, Mercedes translated its century-old brand to younger audiences through social media--and with the help of tennis superstar Serena Williams, Fall Out Boy's Pete Wentz, and Run-DMC's Rev Run.READ»
"I personally believe the YouTube view count is the single most important factor in judging the success of a Super Bowl ad," says Tor Myhren, chief creative officer of Grey New York.READ»
It's official: Glee is bigger than the Beatles. In just two years, TV's only musical comedy has charted more than 90 tracks on the Billboard Hot 100 Singles, besting the Fab Four's group record of 71, which took more than three ...READ»
Just Energy, a green energy retailer supplying renewable energy certificates to Super Bowl venues, is claiming that "the 2011 Super Bowl will be the greenest NFL championship on record." Is this true, or is it just greenwashing?READ»
