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Meebo Buys Mindset for Ad Targeting, but What the Heck Is Psychographics?

Social media-sharing experts Meebo have just forked over an undisclosed sum to buy ad-targeting experts Mindset. These innovative guys eschew demographic profiling, and use psychographic targeting to understand consumers instead. But...what exactly is that?READ»

XAuth Explained: Solving a Real Social Net Problem You May Never Know You Had

XAuth, the supposed competitor to Facebook Connect that made headlines yesterday, turns out to be less a competitor and more powerful than anyone realized. We spoke to one of its key creators, Seth Sternberg, who's also Meebo's CEO, ...READ»

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The Most Innovative Companies in Web 2.0

You read our Fast Company 50. Now learn about the companies within specific industries that are doing both creative and ground-breaking work. Here we present the top ten in Web 2.0.READ»