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 <title>Sophie Vandebroek: What Is the Single Most Important Task for a Leader?</title>
 <link>http://www.fastcompany.com/mba/node/57/Sophie+Vandebroek</link>
 <description></description>
 <category domain="http://www.fastcompany.com/tag/30-second-mba">30 second MBA</category>
 <category domain="http://www.fastcompany.com/tag/sophie-vandebroek">Sophie Vandebroek</category>
 <category domain="http://www.fastcompany.com/tag/xerox">xerox</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/magazine-0">Magazine</category>
 <pubDate>Wed, 16 Sep 2009 11:39:13 -0400</pubDate>
 <dc:creator>Ellen McGirt</dc:creator>
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</item>
<item>
 <title>Guest Post: Xerox - 5 Steps to Sustainability Success</title>
 <link>http://www.fastcompany.com/blog/kevin-moss/csr-perspective/guest-post-xerox-5-steps-sustainability-success</link>
 <description>&lt;p&gt;&lt;em&gt;&lt;span&gt;Patricia&lt;br /&gt;
Calkins is vice president, Environment, Health and Safety at Xerox&lt;br /&gt;
Corporation. She is responsible for policy and strategy development and&lt;br /&gt;
strategic implementation of all EH&amp;amp;S and sustainability&lt;span&gt; &lt;/span&gt;programs at Xerox worldwide. Calkins is also a member of the external advisory board for the University of Michigan’s Center for Sustainable Systems and a member of the board of trustees for the Nature Conservancy Central and Western New York Chapter.   &lt;/span&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kevin-moss/csr-perspective/guest-post-xerox-5-steps-sustainability-success&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/xerox">xerox</category>
 <category domain="http://www.fastcompany.com/tag/sustainability">sustainability</category>
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 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Mon, 10 Aug 2009 10:58:59 -0400</pubDate>
 <dc:creator>kevin moss</dc:creator>
 <guid isPermaLink="false">1327573 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>How Xerox Tapped the Power of Reuse</title>
 <link>http://www.fastcompany.com/magazine/137/green-business-carbon-copy.html</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;strong&gt;Listening to the &lt;/strong&gt;cacophony of calls for green business, green jobs, and green economies, you&#039;d think that everyone now is for a green future. But unless your company is manufacturing solar panels or making socks from bamboo, environmental actions alone are not a broad-enough platform to sustain your business for the long haul. A successful strategy for sustainability must address changes in every dimension of the environment in which your business operates -- social, economic, and cultural -- not just the natural environment.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/magazine/137/green-business-carbon-copy.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/xerox">xerox</category>
 <category domain="http://www.fastcompany.com/tag/sustainability">sustainability</category>
 <category domain="http://www.fastcompany.com/tag/reuseability">reuseability</category>
 <category domain="http://www.fastcompany.com/tag/recycling">Recycling</category>
 <category domain="http://www.fastcompany.com/tag/green">Green</category>
 <category domain="http://www.fastcompany.com/tag/techncology">Technology</category>
 <category domain="http://www.fastcompany.com/tag/downcycled">downcycled</category>
 <category domain="http://www.fastcompany.com/tag/materials">materials</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <category domain="http://www.fastcompany.com/tag/magazine-0">Magazine</category>
 <pubDate>Wed, 01 Jul 2009 14:00:00 -0400</pubDate>
 <dc:creator>Adam Werbach</dc:creator>
 <guid isPermaLink="false">1297924 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Blow The Competition Out Of The Water</title>
 <link>http://www.fastcompany.com/blog/kaihan-krippendorff/outthinker-mavericks-out-innovate-competition/blow-competition-out-water</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
If everyone else is selling apples, you should be selling apple pie. If everyone else is selling apple pie, you should be selling apples. By aggregating or disaggregating things, you can step away from direct comparison with your competition. That frees you to charge what you want, not what the market defines as the price. 
&lt;/p&gt;
&lt;p&gt;
&lt;strong&gt;This is pattern number 9: trouble the water to catch the fish.&lt;/strong&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kaihan-krippendorff/outthinker-mavericks-out-innovate-competition/blow-competition-out-water&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/asian-philosophy">Asian philosophy</category>
 <category domain="http://www.fastcompany.com/tag/global-medical-imaging">Global Medical Imaging</category>
 <category domain="http://www.fastcompany.com/tag/xerox">xerox</category>
 <category domain="http://www.fastcompany.com/tag/kaihan-krippendorff">Kaihan Krippendorff</category>
 <category domain="http://www.fastcompany.com/tag/microsoft">microsoft</category>
 <category domain="http://www.fastcompany.com/tag/competitive-advantage">competitive advantage</category>
 <category domain="http://www.fastcompany.com/tag/creativity">creativity</category>
 <category domain="http://www.fastcompany.com/tag/eastern-philosophy">eastern philosophy</category>
 <category domain="http://www.fastcompany.com/tag/innovation">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/maverick">maverick</category>
 <category domain="http://www.fastcompany.com/tag/social-entrepreneurship">social entrepreneurship</category>
 <category domain="http://www.fastcompany.com/tag/strategy">strategy</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <category domain="http://www.fastcompany.com/tag/worklife-2">Work/Life</category>
 <pubDate>Fri, 22 May 2009 07:56:50 -0400</pubDate>
 <dc:creator>Kaihan Krippendorff</dc:creator>
 <guid isPermaLink="false">1285138 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Singularity Cinema: A Q&amp;A With the Director of Ray Kurzweil Bio-doc &#039;Transcendent Man&#039;</title>
 <link>http://www.fastcompany.com/blog/alissa-walker/designerati/singularity-cinema-qa-barry-ptolemy-director-ray-kurzweil-doc-transce</link>
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&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/alissa-walker/designerati/singularity-cinema-qa-barry-ptolemy-director-ray-kurzweil-doc-transce&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/ray-kurzweil">Ray Kurzweil</category>
 <category domain="http://www.fastcompany.com/tag/singularity">singularity</category>
 <category domain="http://www.fastcompany.com/tag/barry-ptolemy">Barry Ptolemy</category>
 <category domain="http://www.fastcompany.com/tag/transcendent-man">Transcendent Man</category>
 <category domain="http://www.fastcompany.com/tag/inventor">Inventor</category>
 <category domain="http://www.fastcompany.com/tag/xerox">xerox</category>
 <category domain="http://www.fastcompany.com/tag/twitter">twitter</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Thu, 07 May 2009 11:41:35 -0400</pubDate>
 <dc:creator>Alissa Walker</dc:creator>
 <guid isPermaLink="false">1278856 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Women in Tech: The Executives</title>
 <link>http://www.fastcompany.com/magazine/132/the-most-influential-women-in-technology-the-executives.html</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;strong&gt;- Genevieve Bell&lt;/strong&gt;&lt;br /&gt;&lt;em&gt;Director&lt;br /&gt;User Experience Group&lt;br /&gt;&lt;a href=&quot;http://www.intel.com&quot; target=&quot;_new&quot;&gt;Intel&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;- Sandy Carter&lt;/strong&gt;&lt;br /&gt;&lt;em&gt;VP, Service-Oriented Architecture &amp;amp; WebSphere Marketing&lt;br /&gt;&lt;a href=&quot;http://www.ibm.com&quot; target=&quot;_new&quot;&gt;IBM&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;- Safra Catz&lt;/strong&gt;&lt;br /&gt;&lt;em&gt;President&lt;br /&gt;&lt;a href=&quot;http://www.oracle.com&quot; target=&quot;_new&quot;&gt;Oracle&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;- Susan Decker&lt;/strong&lt;br /&gt;&lt;em&gt;President&lt;br /&gt;&lt;a href=&quot;http://www.yahoo.com&quot; target=&quot;_new&quot;&gt;Yahoo&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/magazine/132/the-most-influential-women-in-technology-the-executives.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/women-leaders">women leaders</category>
 <category domain="http://www.fastcompany.com/tag/google">google</category>
 <category domain="http://www.fastcompany.com/tag/apple">apple</category>
 <category domain="http://www.fastcompany.com/tag/yahoo">Yahoo</category>
 <category domain="http://www.fastcompany.com/tag/women-tech">Women in Tech</category>
 <category domain="http://www.fastcompany.com/tag/facebook">facebook</category>
 <category domain="http://www.fastcompany.com/tag/marissa-mayer">Marissa Mayer</category>
 <category domain="http://www.fastcompany.com/tag/ibm">ibm</category>
 <category domain="http://www.fastcompany.com/tag/techncology">Technology</category>
 <category domain="http://www.fastcompany.com/tag/creativity-and-innovation">creativity and innovation</category>
 <category domain="http://www.fastcompany.com/tag/xerox">xerox</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <pubDate>Wed, 14 Jan 2009 13:46:04 -0500</pubDate>
 <dc:creator>Fast Company Staff</dc:creator>
 <guid isPermaLink="false">1139328 at http://www.fastcompany.com</guid>
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