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The Business of Being Shaun White [exclusive video]

BY Mark BordenThu Jan 15, 2009

My cover story on Shaun White was bound to take one of two angles.READ»

SKATEBOARDING   |  Comment

Shaun White's Business Is Red Hot

BY Mark BordenWed Jan 14, 2009

His creativity and authenticity kill in the $150 billion youth market.READ»