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Shaun White

Big Companies and Sponsors Taking Notice of Professional Gaming

Major League Gaming shoots for being the next lifestyle brand for young men.READ»

WORK/LIFE   |  Comment

Winter Olympics Sponsor Smackdown: Red Bull vs. Coke

The Winter Olympics start later this week, which means fans will soon be subjected to ads from the usual suspects, e.g. McDonald's, Visa, Coca-Cola. But Red Bull, which usually steers clear of mainstream sports in favor of alternative ...READ»

Snowboarder Shaun White Just Built the Secret Playground You've Dreamed of Since Age 13

Professional Snowbarder/2006 gold medal winner/duder superhero Shaun "Flying Tomato" White is nothing if not a multi-tasker. The subject of Fast Company's February 2009 cover story, he's turned down as many lucrative offers as he's ...READ»

Visions of Shaun White's Fall '09 Line for Target

A peek into the designs for the second season of Shaun White's clothing line for Target.READ»

SPORTS   |  Comment

The 10 Most Creative People in Sports...

Are not who you might expect. No LeBron or Dwight. No Melo or Kobe. We rank the brains--the right-brain superstars--behind the teams, venues, and deals that are, yes, changing the game. READ»

A 90-Foot Ramp, the East River, and Shaun White: Who Will Win?

Shaun White will be in New York City this week for the Red Bull Snowscrapers event on Thursday, February 5th. He and 15 of the world's best snowboarders will launch off a 90 foot ramp and compete for $100,000 in prize ...READ»

SHAUN WHITE   |  Comment

Shaun White's Commercial Appeal

From tech to fashion to quaffable caffeine, White's partners look to him to amp their visibility among America's fickle youngsters.READ»

UBISOFT   |  Comment

The Business of Being Shaun White [exclusive video]

My cover story on Shaun White was bound to take one of two angles.READ»

Shaun White's Business Is Red Hot

His creativity and authenticity kill in the $150 billion youth market.READ»