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Under-Promise. Over-Deliver. And Your Brand's Fans Will Talk

It's when companies under-promise and over-deliver that people experience memorable moments that will affect their habits for a lifetime.READ»

BUYOLOGY   |  Comment

It's All About Me!

From Coca-Cola to Lego, companies are banking on the "Me Selling Proposition" to revitalize their brands.READ»

Check This Out: The New Coke 5!

From lightbulbs to iPhones, tech has a history of being produced with planned obsolescence. And our children will never know the alternative.READ»

The Doctor Is Very In: Dr. James Truchard's Quest For Endless Innovation

Dr. T cofounded the technology giant that is National Instruments out of his garage more than 35 years with a $10,000 loan. NI's software and hardware is behind robotics and smart cameras to medical diagnostic equipment. Next stop, commercial space flight.READ»

WORK/LIFE   |  Comment

Legoland

Saturday, October 15READ»

Creating Custom-Made Success

From Legos to Japanese noodles, companies are letting users control their brand--and grow it.READ»

LEGO   |  Comment

Lego Brand-Hijacks The Space Shuttle, Takes Over The News

From space probes to royal weddings, Lego is inserting itself into all sorts of newsy events--and getting that instant exposure which few others have replicated.READ»

BUYOLOGY   |  Comment

Pinched By A Virgin

How "special" Legos, "stolen" salt shakers, and mysterious airport packages help brands over-deliver.READ»

LEGO   |  Comment

Wanted: The Lavish Lego Clutch

Handmade in Italy and about $1,000 bucks each, these bags are not toys. Which makes them all the more fun to play with.READ»

The Anti-Blockbuster Way: Disrupt Your Business Rituals Before Someone Else Does

Some of the world’s most iconic brands have woken up to extraordinary industry shifts that take them by surprise. Wouldn’t it be better to intuit what the future may resemble before market forces and innovations “suddenly” wreak havoc with your company? Here's how. READ»

Instructions vs. Imagination

We grow up learning to follow instructions and comply with the rules, but imagination and creative thinking have become the currency success in the new era of business (and life).READ»

LEGO   |  Comment

Lego Toys Launch Into Space This Week

Lego wants to show kids that they are the astronauts of the future, so they're sending the toys to space, to be assembled by the crew while in orbit.READ»

WANTED   |  Comment

Lego-Like Pentax Camera Is Customizable Work of Art

Using Japanese plastic blocks, this is perhaps the only camera that remains fun no matter where it's pointing.READ»

FIREBOX   |  Comment

The Most Popular Toy Ever Made Is Lego: Survey

Most popular toy ever? Lego. It even out-populars that other plastic wonder, Barbie.READ»

LEGO   |  Comment

Ecomat's Lego-like Sustainable Bricks Are Earthquake-Resistant Building Blocks of Life

On show in Milan last week were Ecomat's Lego-esque building bricks. They're made from sustainable materials, are earthquake-proof, and suitable for both permanent and temporary structures. Do you think the fact that some of the ...READ»

LEGO   |  Comment

LEGO Educates Kids About the Wonders of Renewable Energy

There's no better way to make change than by teaching the kiddies well, right? That's presumably the thinking behind LEGO's new Renewable Energy Add-On Set, a supplement to the LEGO Simple & Motorized Mechanisms Set. LEGO ...READ»

LEGO   |  Comment

LEGO Table Could Transform Boring Board Room Meetings

Looking for a way to spice up office meetings? Consider hiring ABGC Architecture and Design to build a LEGO table like this one, which was commissioned by Dublin ad agency Boys and Girls. Inhabitat reports that the table was made ...READ»

LEGO   |  Comment

AFOL: The "Blocumentary" about Lego-Obsessed Adults and Their Bricktastic Creations

Jess Gibson's new "blocumentary" paints a portrait of the obsessive Adult Fans of Lego (AFOL).READ»