Americans drink 400 million cups of coffee every day--so why was Maxwell House Ready-To-Drink Coffee such a colossal flop? Branding lessons from a morning brew gone wrong. READ»
Single-serve drink mixes and individually wrapped foods are a boon for landfill enthusiasts. Dissolvable-packaging maker MonoSol has a fix. Can you stomach it?READ»
In an attempt help polar bears, Coca-Cola found that messing with your packaging can change the way people experience your products. If you're responsible for a brand, make sure you do a good bit of thinking about sensation transference when you design your product and your packaging. It might affect your sales a lot more than you think.READ»
Chances are, you've thrown out some plastic already today. And you're going to throw out a lot more. In fact, Americans generated 30 million tons of plastic waste in 2009. That's more than 12% of our total waste. Try as you might to ...READ»
The design concept above, by San Francisco-based Renee Walker, recently won Rethink the Food Label, a competition that asked designers to make the health info on packaged goods easier to understand. Mounted by the UC Berkeley ...READ»
In an industry littered with excess packaging, it sounds like an impossible goal. And the Texas startup isn't just targeting waste, it's also going after food deserts, too.READ»
Now available everywhere from your corner bodega to your neighborhood big-box, green cleaners have hit the mainstream. But in a category now crowded with contenders, Mrs. Meyer's Clean Day stands out as the friendly foe bearing a ...READ»
If you visited Target recently, you could be forgiven for thinking you had been whisked away to 1957. Through June 10, Target is selling Procter & Gamble brands Tide, Downy, and Bounce in limited-edition packaging inspired by P&G’s ...READ»
Scan the packaging in your supermarket's beer aisle, and you might get the impression that the beer industry is marketing to two completely different species. In one camp, you’ve got the craft beer drinker, who likes oil paintings ...READ»
When Harley-Davidson shuttered Buell Motorcycles, it meant the end not only of a 26-year-old company but one of the most ingenious packaging concepts we’ve ever seen. The Crateable, a shipping crate that turns into a worktable, ...READ»
Chip bags are a pretty crappy design when you think about it. They’re always soiling your hands, they’re crinkly as hell (some more so than others), and despite notable improvements here and there, they’re terrible for the ...READ»
Welcome to Fast Feed, the Fast Company reader's essential source for breaking news and innovation from around the web--bite-sized and updated all day.READ»
My favorite presentation at the 35th annual DMI conference in Providence, RI., without any disrespect to the many bright folks on stage, came from Joshua Handy. He's the vice president of design at Method -– the upstart soap company ...READ»
The computer manufacturer has eliminated 8.7 million pounds of packaging in a single year: good for the planet, great for Dell's bottom line. How did they do it?READ»
At 95 decibels, the sound of the recently unveiled compostable Sun Chips bag is louder than a jet cockpit. And that's giving Frito-Lay a lot of free publicity.READ»
60,000 pounds
Average amount of excess fabric, trims, buttons, zippers, thread, and the like produced at a midsize garment factory each week.
$18,000
What a rag sorter got for a pair of collectible Levi's at an auction in ...READ»
Next time a company brags about their sustainable packaging, ask why they aren't growing it themselves. Steelcase, a Michigan-based office furniture company, is doing exactly that as part of a partnership with packaging startup ...READ»
I'm on a technicality tear.My last mission was getting people to close conversations by saying "I got it".Now I'm sniffing - or rather, picking, at glue.I set out to buy a new toaster. I was hoping to make toast and get on with my ...READ»
