With 2,000 press releases distributed every day, there’s never been a better time for great PR or a worse time for bad PR. Brand identity expert David Brier teams up with cartoonist Tom Fishburne to expose why PR has gotten such a bad name--and what you can do to avoid it.READ»
The quality of Super Bowl ads often rivals the game itself, and yet every year brands will make missteps. Viewers will cringe, be bored, stop watching. Cartoonist Tom Fishburne sketches out the common stumbling blocks that leave brands writhing in the advertising pit of despair. READ»
When it comes to branding, there is one important and critical point that is sometimes overlooked: That every brand goes back to a courageous individual who dared to say “no” to the status quo, to the ordinary, and to complacency.READ»
Brands have more challenges today yet, in the right hands and minds, greater opportunities. A guide to the rules you should be breaking in branding. READ»
Marketing isn't about making a quick appeal to the masses anymore; it's about creating a personalized experience and establishing a long-term customer relationship.READ»
Many a brand, whether personal or business, would die a happy death to have a video go viral with more than 500,000 views in under two weeks. Fast Company talks with the comedian who created "Shakespeare in Celebrity Voices," a video that relaunched an entire career and revealed an important lesson about branding. READ»
Brand identity expert David Brier works with some of the finest talent around the globe. In his travels, he came across an amazing talent who uses the world around here as a canvas, injecting as much magic as an episode of Harry Potter.READ»
The prosecution lost because they acted like product managers, PowerPoint logic in tow. The product manager says, "Buy our widget for all these rational reasons." But the defense understood that the case rested on the strength and believability of the Casey Anthony brand.READ»
In answer to the question, "Why do so many brands suck?", brand identity expert David Brier penned this music video after seeing how many uninspired and "beige" brands make it to market only to leave companies wondering why nobody pays attention to their easy-to-ignore launches.READ»
Today's consumer-facing companies find themselves in a do-or-die race for innovation and creativity within the customer-experience ecosystem. Clearly, there is a massive convergence happening between consumer devices in the office, at home, and in the car.READ»
A new study describes three key groups who need to know about your corporation and the sustainability initiatives it is engaged in. Reaching them could mean the difference between being a leader, or an also-ran.READ»
Few things go as well together as Summer, Spielberg and Sci-fi. A new infographic sheds light on what's looking to be a killer cinematic experience.READ»
Brand identity expert David Brier uncovers the closely held secrets of a killer franchise and one of the most celebrated international agents in cinema history. And the qualities necessary to hit your target again. And again. And again.READ»
Much has been written about Apple and its Brand. I think it's the strongest brand ever created. However, per conventional branding thinking, I am quite wrong: P&G, Mobil, BP, Coca-Cola, and others are all bigger, older brands ...READ»
Brand identity expert David Brier pondered about the passions that run deep in branding. So he teamed up with word Jedi Marlene Hamerling to flesh out how, and why, we're so insatiable about getting, and staying, on top.READ»
Big brands are not the property of big companies. In fact, brand thinking should be part of every startup. Leave it on the back burner at your perilREAD»
Brand identity expert David Brier has a thing or two to say about committees and vanilla-branding and invites the Fast Company community to get in the last word on branding.READ»
New data from research firm Common Sense Advisory suggests that if your brand is to achieve truly global reach in our online world, your website must "speak" more than sixteen languages. READ»
