http://www.fastcompany.com/tag/brand-extensions The taxonomy view with a depth of 0. en http://www.fastcompany.com/blog/linda-tischler/design-times/best-and-worst-brand-extensions-2008 <!--paging_filter--><p><iframe src="http://digg.com/api/diggthis.php?u=http://digg.com/design/Best_and_Worst_Brand_Extensions_of_2008" align="right" frameborder="0" height="82" scrolling="no" width="55"></iframe>It’s hard work building a big, recognizable brand. Naturally,  once they’ve built one, most companies find it irresistible to try and extend that brand love to other products. Sometimes this is a good idea: Starbucks’s lattes are good; Starbucks’s latte ice cream is pretty yummy too.</p><p><a href="http://www.fastcompany.com/blog/linda-tischler/design-times/best-and-worst-brand-extensions-2008">read more</a></p> fashion design product design Marketing Design web design Information Design graphic design brand extensions Management Design Tue, 06 Jan 2009 15:49:29 -0500 Linda Tischler 1128290 at http://www.fastcompany.com