The anxiety about who owns reality with all of this augmented reality innovation going on in mobile phones may not be as important as it appears at first blush.
With the rise of augmented reality software in phones like the iPhone ...READ»
Billboards seem so last-century don't they, with their huge paper posters and badly-glued peeling corners? You've obviously not been keeping up with the times then: Digital interactivity is the new trend, and it's just the ...READ»
We already know Google wants to be everything for everyone in search. Now they're extending that goal into the real world, sticking physical tags on the windows of actual businesses from its online Favorite Places catalog. Should ...READ»
Foursquare's already a technology to keep your eye on if you're interested in geotagging, augmented reality, social gaming, and hyper-local ads, but it's just added a new attraction just in time for the Holidays: Charity, for New ...READ»
In an effort to beat Google at mapping, Microsoft Bing will use crowd-sourced photos to create a 3-D virtual worlds in its Maps application, the company has told FastCompany.com. The 3-D models will eventually be knitted into Bing ...READ»
Probably not good news if you've just fallen off the wagon: Stella Artois has just leaped aboard the augmented reality advertising app bandwagon, and it's almost certainly the way beverage ads will go in the future, mainly through ...READ»
We mentioned Zugara's neat augmented reality clothes shopping experiment before--noting how cool it could make online shopping by letting you try out virtual clothes. Well, it's an experiment no more: Online fashion store Tobi has ...READ»
We've been following the development of Layar, the cross-platform smartphone augmented reality app-- because it just might be a model for the future of AR. Its utility has been zooming, and it just hit its 200th AR geotagged data ...READ»
While Layar pushes forward with augmented reality apps and Nokia finds ways to embed AR cameras in our clothing, the rest of us wait breathlessly for a world in which our maps and data are overlaid on what we see, a world in which our ...READ»
If you can't have a magazine e-reader that mimics print, you might as well have a print edition that mimics digital. Or tries to, anyhow. This seems to be the driving notion behind the December issue of Esquire, in which about half a ...READ»
