"Star Trek," "Star Wars"...even "Cars 2." All these movies--as well as countless spy films--all featured high-tech eyewear that overlaid rich (targeted, social) info on what the wearer saw. Google wants this to be real. Google Goggles may never mean the same thing again.READ»
Navigation, thanks to a bunch of innovations, is about to get futuristic in a way Star Trek's Mr. Chekov would be impressed with ... and Google isn't necessarily along for the ride.READ»
With recent tech improvements, Augmented Reality is growing from a playful technology into one that could influence many industries--from retail to security to publishing. It may kill the QR code too...READ»
Facial recognition software has advanced to the point it can cause serious security implications ... and open up a whole new world of powerful tech and clever innovation.READ»
Fresh from injecting cash into a reviving MySpace, JT's also pushed money into augmented reality firm Dekko. It's in stealth mode, but here's what we know.READ»
DARPA is pursuing augmented reality goggles tech that'll let troops see through the eyes of a nearby UAV in order to more accurately target its weapons.READ»
The iPad 2 is getting all sorts of praise, but something interesting is emerging: Are its light weight, large screen, and twin cameras perfectly positioned to make the iPad an Augmented Reality giant?READ»
Augmented Reality and wearable headset computer monitors--sounds like a tech marriage made in electronic heaven. Until now, it's often seemed like a clunky hardware-limited idea though. Then NTT DoCoMo arrived.READ»
Although we're not quite sure what this video is for, FastCompany is going to use it as a way to augur the future--the 21st-century version of chicken entrails and all of that. It is, I think, a viral video from KnifeShow Inc., who ...READ»
Lining up against each other today in the arena of augmented reality football apps are two teams: one from Germany, the other from the U.S. Both sides play mightily different football--while Germany's is a model of teutonic ...READ»
Last month Dutch AR master Layar brought us in-app shopping, and now it's gone all Casey Kasem on us. Launching today, Layar Stream is an "augmented reality content discovery engine," which lets you find out which apps are being used ...READ»
Layar, the augmented reality browser, is stepping up its efforts to bring sci-fi-like AR to the world: It's just introduced in-app shopping. Yes, that's the world's first augmented reality store, and it implies all sorts of ...READ»
This weekend in Amsterdam you may see a whole bunch of people waving their smartphones around at once. It's the first social net/augmented reality flashmob, aka a fabulous way to combine three novel Net memes into one event.The ...READ»
Yelp has found a work-around for those wicked extortion rumors (and that pesky lawsuit). In a blog
post with the no-nonsense headline "We're Increasing Transparency
and Eliminating 'Favorite Review'," Yelp CEO Jeremy Stoppelman ...READ»
We cover a lot of robots here on Fast Company, sometimes exciting tech, sometimes promising for health care, or the future of daily life...and sometimes outright creepy. The latest Japanese android is firmly in this category.She's a ...READ»
Earthquakes, global warming, patent lawsuits... it's all a bit much, sometimes. Even a sober-minded "moral guide to the future" needs a break. So today, we talk about fashion.READ»
