http://www.fastcompany.com/tag/ads The taxonomy view with a depth of 0. xx http://www.fastcompany.com/event/one-show <p>There are so many pre-movie commercials that the One Show--the international ad awards given by the nonprofit One Club--has added a cinematic category this year. According to the Cinema Advertising Council, movie audiences are attractive to marketers because they tend to be young and affluent--and can't change the channel -EG</p> <div class="og_rss_groups"><ul class="links"><li class="first last og_links"><a href="/group/design" class="og_links">Design</a></li> </ul></div> ads advertising commercials Innovation movies pre-movie commercials previews Management Design 809759 Design Thu, 17 Apr 2008 12:19:39 -0400 Laura Palotie 809759 at http://www.fastcompany.com http://www.fastcompany.com/blog/dj-francis/onlinemarketerblogcom/advertising-mistakes-how-your-paid-search-hurting-you <p>Most business owners have heard about Google or Yahoo ads and many<br /> are participating in these programs. These solutions allow your<br /> specific ads to reach your target audience at minimal cost.</p> <p>So what’s the down-side? Can paid search actually <em>hurt</em> you and your brand?</p> <p>The answer is a resounding yes. Done right, paid search advertising<br /> is one of the easiest ways to increase knowledge of your product or<br /> brand. But done poorly, it can cause your marketing budget to<br /> hemorrhage and turn your customers against you.</p> <p><a href="http://www.fastcompany.com/blog/dj-francis/onlinemarketerblogcom/advertising-mistakes-how-your-paid-search-hurting-you">read more</a></p> ads advertising google Innovation Marketing online marketing sem seo Yahoo Leadership Social Responsibility 807319 Wed, 16 Apr 2008 07:03:09 -0400 DJ Francis 807319 at http://www.fastcompany.com http://www.fastcompany.com/node/641424 <p><strong>Wikipedia vs Encyclopedia</strong></p> <p>Wikipedia is often compared to encyclopedias while people debate which is better, more reliable, and more accurate. In response to one such study by the sience journal <em>Nature</em>, Britannica refuted the study in <a href="http://http://corporate.britannica.com/britannica_nature_response.pdf">a PDF published on their corporate website</a>.</p> <p><strong>Wikipedia's Rapid Ascent </strong></p> <p><a href="http://www.fastcompany.com/node/641424">read more</a></p> ads advertising creativity culture google ideas Innovation Innovation Internet Marketing PR Web wikipedia Technology Design 641424 Mon, 28 Jan 2008 21:27:16 -0500 aaron wall 641424 at http://www.fastcompany.com http://www.fastcompany.com/blog/gonzalo-jimenez/gonzalojimenez/hello <p>I'm testing the new tools in FC's website :D</p> ads advertising Innovation Innovation Marketing Technology Technology Leadership Management 630069 Sat, 19 Jan 2008 22:39:04 -0500 Gonzalo Jimenez 630069 at http://www.fastcompany.com http://www.fastcompany.com/profile-blog/gonzalo-jimenez ads advertising Innovation Innovation Marketing Technology Technology Leadership Management 630068 Sat, 19 Jan 2008 22:37:28 -0500 Gonzalo Jimenez 630068 at http://www.fastcompany.com