video

What is The Power of Six Senses in Company Videos?

Thomas Clifford — Sun, 30 Nov 2008 19:51:56 -0500

Six senses in video?

Hang in with me.

When I first read Daniel Pink’s “A Whole New Mind: Moving from the Information Age to the Conceptual Age” four years ago, it reinforced how I believe organizations can use video more effectively and authentically than ever before.

Pink's six "senses" offers a new map

Dynamic Displays

Simon Burgess — Thu, 27 Nov 2008 15:01:59 -0500

Over the past year, we’ve fallen in love with digital outdoor displays and their potential to brand in completely new ways. We’ve created over 50 video ads for digital outdoor in that time, and there really is so much potential with the medium.

Be Transparent

Simon Burgess — Thu, 27 Nov 2008 15:00:53 -0500

Social media is playing an increasingly important role in branding these days. Company blogs, product ratings on e-commerce stores, technical support forums and viral video campaigns are all examples of opportunities for companies to reach out to their customer and change the way customers perceive them.

Real Change in Washington: Obama Announces Plan to Update Fireside Chats

Rip Empson — Mon, 17 Nov 2008 15:10:17 -0500

Reports that Obama plans to bring the President’s weekly “fireside chat” into the new century surfaced this weekend. The president elect plans to not just offer the chats on the radio, but on YouTube as well.

The Hero’s Journey: Telling Your Hero's Story

Thomas Clifford — Mon, 17 Nov 2008 14:29:16 -0500

The conversation ends. The camera stops. The lights cool.

You feel good. You caught it: a real candid conversation from an employee, a customer or senior management.

Here’s the thing

There’s a pretty good chance your head is swimming from everything that was discussed.

So how do you distill the essence of someone’s video conversation?

How do you make sense of everything that was said? How can you tell your hero’s story so it flows naturally?

Under the Radar Conference Preview: Pixelpipe

David Lidsky — Sun, 09 Nov 2008 15:11:33 -0500

Pixelpipe is what’s technically known as a “media gateway,” specializing in putting your photos, audio, and video wherever you want them to live online. The free service is perfect for cases like the one I encountered last week with my family. We all love taking pictures, but my wife prefers Flickr, one of her sisters uses Shutterfly, and another one uses Kodak Gallery.

Bio and Interests: Lise Durling

Lise Durling — Fri, 07 Nov 2008 13:55:13 -0500

I live in Nova Scotia, Canada with my son and excited about my future as a visual artist and motivational speaker. My vocational experiences include working for various government departments as an Employment and Business Services Coordinator. I often worked with clients who were high risk or from a diverse group. I used creative ways to assess my client skills to avoid intimidating them and to gain their trust. Once we developed a partnership, I would try to find innovative ways to either introduce self-employment or long-term employment options. It was an exciting part of my life.

The Hero’s Journey: Capturing the Video Interview

Thomas Clifford — Mon, 03 Nov 2008 19:30:51 -0500

The crew is ready. Your interviewee, or hero, is ready. You’re ready.

Now, the second part of the “hero’s journey,” the “initiation,” is about to begin.

Of course, this initiation is not a series of tests in the classical sense of the “hero’s journey.” Think of the “initiation” as a conversation; simply a series of explorations into someone’s point of view.

The Nature Conservancy: Protecting Nature, Preserving Life

Jonathon D. Colman — Mon, 27 Oct 2008 17:29:13 -0400

Experts predict that by the end of this century, land and water resources will become scarce and climate change will irreversibly alter our planet.

But what the experts haven't calculated is the power of the human will to come together to protect the future of our natural world.

Brand Obama Thrills Broadcasters with Record Ad Spend, But Cheap Video and Democracy Are the Big Winners

Ellen McGirt — Mon, 27 Oct 2008 15:41:16 -0400

David Carr, one of my favorite columnists, points out in today’s New York Times that the embarrassment of riches the Obama campaign is heaping upon television broadcasters is about to come to an abrupt, and unwelcome, halt.

Broadcasters, like their brethren in financial services, are no doubt are preparing for their own revenue apocalypse with similar grace.

The Hero’s Journey: Preparing the Video Interview

Thomas Clifford — Mon, 20 Oct 2008 16:30:36 -0400

“C’mon. How hard is it, really, to ask a few questions to someone when the camera is rolling?”

Asking questions is easy.

Asking the right questions is the hard part

Your audience is begging to hear something special from your interview. Ask the wrong questions and you will not only disappoint an audience but your message has a good chance of being tuned out.

How Netflix is Hurting Blu-ray

Kevin Ohannessian — Mon, 13 Oct 2008 12:59:54 -0400

Last week Netflix sent out an email telling subscribers that the monthly fee will increase by $1.00 if they subscribe to Blu-ray discs. With times being what they are, I do not fault the company for increasing prices. I am just not sure about the logic of the particulars.

Internet Marketing: Be Free and Build Your Own Website

Aimee Iarussi — Thu, 09 Oct 2008 20:37:52 -0400

With today's fast growing market, the faster you catch up the better it is for you and your business. The faster you get your information out there in the eyes and ears of the consumers, the better chance you have your potential customers' attention. Do it in a positive way, kind and gently.

As with any business today, we want to run the race and be the first in front of the shows on the Internet as much as possible.

Internet Marketing with Quality Audio & Video on Your Site

Aimee Iarussi — Thu, 09 Oct 2008 20:25:56 -0400

Sony Announces 18.4-inch Notebook

Chris Dannen — Wed, 01 Oct 2008 15:08:00 -0400

Video Storytelling Toolkit: Getting Your Company’s Story on Screen

Thomas Clifford — Sun, 21 Sep 2008 19:44:32 -0400

Seen enough videos by now? How can you avoid it? They’re everywhere.

Not only that, you probably feel like you’ve seen so many videos you could easily produce one for your organization, right?

So imagine this.

Management just told you and your team to get a video done for the company. Lots of eyeballs will be on this one.
•   What are you going to do?
•   Where do you turn for help?
•   How does the video process work?
•   Is there a quick reference to help you?

http://jimcourtney.blogspot.com/

jim courtney — Sat, 20 Sep 2008 12:44:26 -0400

Innovative Systems LLC

Comparing Second Life in 2007 to the Web in 1997

Shava Nerad — Fri, 19 Sep 2008 01:05:18 -0400

This is a video that Bernhard Drax and I produced in 2007 for Life4U news magazine in Second Life. If you think that Second Life is not a mature medium today, you're right -- but don't you wish you got into the Web in 1997?

Shava Nerad

Technology

Visible.net Video/Media Profiles

Visible.net Inc. — Wed, 10 Sep 2008 15:36:15 -0400

Visible.net Video/Media Profiles - Get Visible, Be Visible!

Here's a list of Visible.net video and media profiles across the Web...

Are You Using Your Ears to See Your Company’s Video Story?

Thomas Clifford — Sun, 07 Sep 2008 13:10:26 -0400

You might not believe this, but video isn’t everything.

The fact is, until you discover your company’s story first, video doesn’t mean much.

One of the secrets to discovering and eventually “seeing” your company’s video story before you produce it is by first “hearing” it.

There are five common ways to imagine your video story through sound:
1. Interviews

The 9 Most Humorous Websites

Brendan Collins — Fri, 05 Sep 2008 19:30:05 -0400

Does Your Company’s Video Have a “Mismatch” Problem?

Thomas Clifford — Sun, 24 Aug 2008 15:05:00 -0400

A “mismatch” problem?”

Bio and Interests: Krista Summitt

Krista Summitt — Wed, 20 Aug 2008 21:06:45 -0400

Online Video Business Model Flawed, But Fixable

DJ Francis — Wed, 20 Aug 2008 08:13:41 -0400

In this post, I will outline a mindset that hurts that industry, what the current business model is and why it doesn't work, a suggestion to ensure profitability, and the business model that can make an online video site profitable.

7 Sure-Fire Steps for Creating Your Company’s Documentary

Thomas Clifford — Mon, 11 Aug 2008 08:54:13 -0400

“Our company decided to make our own documentary.” Sounds easy enough, but do you know where to start?

“Let’s just roll some tape and see what happens.” Sounds exciting, but how much more will it cost you without using a plan?

In my last post, I wrote about three styles to consider when filming your company’s video story.