Marketing

Q-Leadership

Don Ortner — Thu, 04 Dec 2008 17:56:09 -0500

Q-Leadership addresses the elements of leading people successfully.

Bio and Interests: Don Ortner

Don Ortner — Thu, 04 Dec 2008 17:34:41 -0500

Don Ortner, Chief Solutions Officer and founder of Q-Leadership, rebels against the one-size-fits-all-easy-secret approach found in business publications and promised by many consultants. Just as a tailor produces great fitting apparel because he has custom crafted it to your unique contours, a great consultant delivers solutions customized to the unique character of your organization.

A Sustainable Brand Identity

Delia Bonfilio — Wed, 03 Dec 2008 21:05:56 -0500

So, what is a sustainable brand identity? Let's start by defining a Brand Identity. Fundamentally, your brand identity is the visual interpretation of your cause, business, or products. It is the way in which we recognize and distinguish one company from another. A brand identity typically consists of one or more of the following elements:
- a logotype (the typographic treatment of the business name)
- a logo (a graphic symbol or icon)
- a tagline (a short description or slogan)
- a color palette (one or more colors used in the above components)

Bio and Interests: Seo Sheffield

Seo Sheffield — Wed, 03 Dec 2008 17:07:11 -0500

Website Optimisation I have been optimising websites for over 6 years now, and it really is one industry where life long learning is paramount. I am not a website designer, I just optimize and I only just manage to keep up with the ongoing changes by Google, Yahoo and the other major search engines. As the main search engines keep updating the spiders (robots) they deploy every day, it's important to know what they like. Also, it's just as important to understand what they don't like.

Designing the Perfect Holiday Card for Your Business

Trynka Shineman — Wed, 03 Dec 2008 11:45:54 -0500

There’s no question that the holidays are a time for sharing and giving back to those that are most important to us. Making sure all friends and family receive gifts during this time can be a time-consuming task and during this shuffle, small business owners can easily forget some of the most important people in their lives – their customers. While it may seem like a minor detail, taking the effort to send a simple card wishing them well over the holidays can go a long way in developing long-term relationships with your customer base.

The most important thing to remember when writing under pressure.

Corey Blake — Tue, 02 Dec 2008 22:02:29 -0500

Honestly, when I’m under pressure, I just need to sit and keep writing. I remind myself that this is not the final draft, but I need to start somewhere. The goal is to put out the first crappy draft so I can move into revisions. Then I usually read the piece out loud and from that experience I find a dozen areas that need work. So I dive in on draft two and take care of those issues. Then I read it aloud again and find the weak spots. Around the fourth or fifth time of reading it aloud it really starts to flow. If I can, I like to then put it down for 24 hours.

Bio and Interests: David Libby

David Libby — Tue, 02 Dec 2008 21:02:24 -0500

At Two Pins PR, we're teaching emerging technology companies like you how-to market your business, using public relations as a tool to support marketing and drive overall business strategies. Our #1 goal is to leverage today’s communications technologies, traditional media and social and digital platforms to generate leads for your business.

5 Critical Mistakes Most New Writers Make - and How You Can Avoid Them

Corey Blake — Mon, 01 Dec 2008 21:48:15 -0500

This will be a five part blog! So hang onto your hats. Here is number 1 of the 5 critical mistakes most new writers make: Most writers just start writing—TRAGEDY! As writers, or artists of any kind, we feel that if it doesn’t just come naturally, or divinely, that we must be a failure. So how do we behave? We dive right in—hoping that the spirit moves us to brilliance. Shame on us! Do accountants just hope that equations come to them? Do Doctors just hope that they’ll figure out what to do with you once they’ve opened you up? Of course not!!!

How to Be Innovative in Customer Conversations

Valeria Maltoni — Mon, 01 Dec 2008 06:30:12 -0500

Customers can be the service for your organization, if you let them. Are you open to treating your interactions with them that way?

I posed the question to people on Twitter - a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers in 140 characters on a public timeline.

The answers I received are a good indication of how we are now thinking from both perspectives.

As companies, we can be innovative by:

Seven Smart Questions Customers Ask About Customer Experience Design

Mike Wittenstein — Sun, 30 Nov 2008 21:03:43 -0500

Overview article on customer experience design and how it can help your business.

Mike Wittenstein's One-Pager

Mike Wittenstein — Sun, 30 Nov 2008 21:00:27 -0500

Quick over view of Mike Wittenstein's speaking offerings for 2008/2009.

Speaker Kit for Mike Wittenstein

Mike Wittenstein — Sun, 30 Nov 2008 20:54:22 -0500

Mike Wittenstein's Speaker's Kit 2008/2009

What is The Power of Six Senses in Company Videos?

Thomas Clifford — Sun, 30 Nov 2008 19:51:56 -0500

Six senses in video?

Hang in with me.

When I first read Daniel Pink’s “A Whole New Mind: Moving from the Information Age to the Conceptual Age” four years ago, it reinforced how I believe organizations can use video more effectively and authentically than ever before.

Pink's six "senses" offers a new map

Launching Your Startup: Preparing for D-Day

David Lavenda — Sun, 30 Nov 2008 10:02:25 -0500

30 November 2008

The cross-cultural connector

Amadou M. Sall — Fri, 28 Nov 2008 20:48:33 -0500

Discussing issues of communication with foreign markets and audiences in general, including cross-cultural marketing, global mindset, cultural competency, etc.

A Sustainable Concept

Delia Bonfilio — Fri, 28 Nov 2008 16:05:04 -0500

Originally, I started to write this entry about a Sustainable Brand Identity. But as I put pen to paper and fingers to keyboard, I realized that my opening paragraph deserved a bit more attention. It's about the importance of a sustainable concept behind the design. Think of it this way – sustainability can be applied to both the tangible and the intangible – the execution of the idea AND the idea itself.

Marketing with Renewed Vision

Michael Kaleikini — Fri, 28 Nov 2008 03:10:24 -0500

Marketing and Sales blog targeting current issue regarding strategies, ideas, thoughts, rants, and general to specific information that can help anyone understand the realm better. The more they know the easier it is to share ideas and find a common ground with clients and consumers to reach them easier and make them more comfortable when putting a new campaign of any kind.

Bio and Interests: Michael Kaleikini

Michael Kaleikini — Fri, 28 Nov 2008 02:47:10 -0500

Michael H Kaleikini, B.A., ABETA is a long time Marketing and Promotions entrepreneur who has moved mostly through the realm of entertainment. However, since 2004, he has branched out into other marketing realms to include; resort sales, sports promotions, advertising and media. Lately he has been studying the Social Media marketing concept and its effectiveness on generating and creating new business.

All Time Favorites: Why is it Windows 7 - not Windows 10?

Harald Felgner — Thu, 27 Nov 2008 16:10:24 -0500

Windows 7 is in the news again. It was a month ago that I first had the question on why Windows is still in it's infancy years whereas Mac OS has entered the teenage period quite some time ago. My arithmetic was - and I posed the question to Mary Jo Foley, the Microsoft Insider ...

[10 months ago - 2605% page views compared to site average.]

Bio and Interests: Jared Byer

Jared Byer — Wed, 26 Nov 2008 15:32:31 -0500

Director, business development for service-, and quality-focused contract research organization with offices and staff in North and South America.

Bio and Interests: Rich Godfrey

Rich Godfrey — Wed, 26 Nov 2008 13:50:19 -0500

A quarter century of communication experience and a diverse service offering has given me a clear understanding of how to increase sales and revenue generation through marketing and communication. I am a full-service communication consultant offering marketing and brand strategy, copywriting, graphic design and production capabilities. I offer organizations an intrinsic solution to take the pressure off maximize sales and revenue and keep products and services relevant in a critical economy. My career began in the communication department of Home Box Office (HBO) in New York City.

How to help your writing help you.

Corey Blake — Wed, 26 Nov 2008 11:32:21 -0500

One thing you have got to realize and take so seriously is that every piece of writing that you let out into the world is going to work for you FOREVER. That means that it is going to represent you to people who have never heard of you, and many who have read nothing else from you other than what pops up in a search on the internet. You have to consider every single piece of your writing as a possible introduction to you. That means you have to always consider your grammar, spelling and punctuation, as well as any visual design that might accompany your work.

Bio and Interests: carol montgomery adams

carol montgomery adams — Wed, 26 Nov 2008 01:15:07 -0500

I began my professional career as a classical singer and along the way left the arts and moved to a business career in the creative area of Marketing. I have a successful track record leading teams and launching new products within fast growing, entrepreneurial environments in the high technology sectors. I've been recognized for strategic leadership, superb execution and a love of challenges.

Bio and Interests:

Tue, 25 Nov 2008 09:53:45 -0500

5 New Social Media Jobs You Will Fill In The Next 5 Years

DJ Francis — Tue, 25 Nov 2008 07:49:48 -0500

Social media has already changed business profoundly. If yours hasn’t, you are already behind the curve. If you have customers, their expectations regarding how they interact with businesses has likely already shifted dramatically.

So how will you deal with these changes in your business? They will surely impact marketing and legal, perhaps even I.T. But what else is on the horizon?