promotions | Fast Company

The Secret To Dealing With Difficult People: It's About You

BY Tony SchwartzMon Oct 17, 2011

Do you have someone at work who consistently triggers you? Takes credit for your work? Wastes time with trivial issues? Acts like a know-it-all? Constantly criticizes? Each of us has a lens through which we see the world, but we have the power to view the world through other lenses. There are three worth trying on when you find yourself defaulting to negative emotions.READ»

INNOVATION | Comment

Lady Gaga, Zynga May Join Forces On Promo Deal, Global Dominance. FameVille, Anyone?

BY David ZaxThu Apr 21, 2011

ZynGaga! What would a Zynga/Gaga collaboration look like? We have a few ideas.READ»

BUSINESS DEVELOPMENT | Comment

Increase School Spirit with Promotional Products

BY Lelo PaulFri Apr 23, 2010

Are you looking for a way to gain enthusiasm for your favorite team, boost school spirit, or raise money for an important cause? School spirit items are the perfect promotional tools to help you achieve any one of those goals. Here are a few uses for your spirit promotions: READ»

BUSINESS DEVELOPMENT | Comment

Four Marketing Tips for Small Businesses

BY Lelo PaulTue Apr 13, 2010

You don't have to spend a small fortune to market your business. Simply follow these low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. Here are 4 marketing ideas to help boost your success.READ»

IPAD GIVEAWAYS | Comment

iPad: The Perfect Tool ... for Promotional Giveaways

BY Kit EatonWed Mar 24, 2010

Forget sales of the Apple tablet itself or even the predicted $8 billion apps industry it'll bolster. A whole new tertiary market is already springing up around "free" iPads.READ»

BUSINESS DEVELOPMENT | Comment

3 Steps for a Successful Promotional Product Strategy

BY Lelo PaulTue Mar 2, 2010

Custom promotional products offer a unique advertising opportunity that can be modified to meet your needs, budget, and target audience. Here are a few helpful steps to ensure you achieve maximum success when you promote. READ»

BUSINESS DEVELOPMENT | Comment

Advertising with Promotional Giveaways

BY Lelo PaulWed Feb 17, 2010

Whether you want to amaze people with upscale corporate gifts, or utilize the most cost effective branded giveaways you can find, promotional products can really make a big impact when used correctly. If you do the proper research ahead of time and focus on your target audience, your promotional endeavors should be a sure success.READ»

BUSINESS DEVELOPMENT | Comment

Don't Forget the Branding at Your Next Company Event

BY Lelo PaulMon Feb 1, 2010

Planning a company event can be a daunting task. It can also be a lot of fun. Company events can bring your staff together, earn you new clients, and reinforce your brand. And with a little planning, it can be an event to remember.READ»

ASIAN PHILOSOPHY | Comment

Create A Playbook of Successful Strategies

BY Kaihan KrippendorffTue Dec 8, 2009

Tomorrow at 11 a.m. EST (9 a.m. PST) I will be holding an executive briefing on ePrize, the world’s largest interactive promotions company. Sign up now for this FREE webinar by clicking here. Join me as I speak with ePrize’s ...READ»

NEW HONDA PURCHASE | Comment

End of Year Sales on New Honda Purchases in Miami

BY BrickellFri Nov 6, 2009

It is no surprise Honda Dealership’s all over town are finding new ways to lure customers into their showroom this time around. Many Miami Honda Dealership’s are offering different promotions and “give-aways”, but which Honda ...READ»

PR | Comment

Pay-for-Performance A New Compensation Model

BY Ink Inc PRSun Feb 8, 2009

A new look at the proven method of Performance-Based PRREAD»

PRINT MEDIA | Comment

A Sustainable Brand Identity

BY Delia BonfilioWed Dec 3, 2008

So, what is a sustainable brand identity? Let's start by defining a Brand Identity. Fundamentally, your brand identity is the visual interpretation of your cause, business, or products. It is the way in which we recognize and ...READ»

PACKAGE DESIGN | Comment

A Sustainable Concept

BY Delia BonfilioFri Nov 28, 2008

Originally, I started to write this entry about a Sustainable Brand Identity. But as I put pen to paper and fingers to keyboard, I realized that my opening paragraph deserved a bit more attention. It's about the importance of a ...READ»

PRINT MEDIA | Comment

Making Sense Of It All: How to Promote Your Brand While Staying Sustainable

BY Delia BonfilioTue Nov 18, 2008

Every evening I come home and walk by a mountain of garbage from my building in this otherwise beautiful neighborhood of Brooklyn, NY. It makes me think about my contribution to that, not only on a personal level but a professional ...READ»