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 <title>The Perils and Promise of the Reputation Economy</title>
 <link>http://www.fastcompany.com/magazine/131/on-the-internet-everyone-knows-youre-a-dog.html</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;strong&gt;Beware of dogs.&lt;/strong&gt; That&#039;s the threat (to business owners) and the promise (to consumers) as reviews and ratings proliferate online, spreading from sites like Amazon and eBay to Target and Office Depot. There&#039;s even a generation of opinion-based startups, such as Yelp for local businesses, TripAdvisor for travel, and Urbanspoon for restaurants.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/magazine/131/on-the-internet-everyone-knows-youre-a-dog.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <category domain="http://www.fastcompany.com/tag/clay-shirky">Clay Shirky</category>
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 <pubDate>Tue, 25 Nov 2008 05:00:39 -0500</pubDate>
 <dc:creator>Anya Kamenetz</dc:creator>
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