http://www.fastcompany.com/tag/slogan The taxonomy view with a depth of 0. en http://www.fastcompany.com/magazine/131/made-to-stick-kill-the-slogans-dead.html <!--paging_filter--><p> <strong>You might think</strong> that a slogan is a modern concept, but the Oxford English Dictionary traces the word back to the year 1513, referring to a battle cry of Scottish Highlanders. The Scottish clans liked their slogans so much they would often display them on their coats of arms. The Donnachaidh clan's slogan was "Fierce when roused." The Cameron clan: "Sons of the hounds, come here and get flesh." Another clan: "Dammit, it's not a dress, it's a kilt." (Just kidding.) </p><p><a href="http://www.fastcompany.com/magazine/131/made-to-stick-kill-the-slogans-dead.html">read more</a></p> Made to Stick Alka-Seltzer tagline nike Viagra slogan Scottish Highlanders jingle Dan Heath and Chip Heath Made to Stick Innovation Mon, 01 Dec 2008 15:30:25 -0500 Dan & Chip Heath 1100445 at http://www.fastcompany.com