baby boomers

The Pandora For Old People Taps Baby Boomer Music Market

The AARP is known for the following: retirement benefits, travel discounts, and commercials of old people smiling, frowning, or falling down. But last month, the nonprofit organization for those 50 and older launched a new service that takes advantage of a massive untapped market in the digital music industry: baby boomers.READ»

Smart Growth Helps Cities Adapt to Aging Boomers: EPA

This week the EPA announced the winners of the fourth annual Building Healthy Communities for Active Aging award. So what makes a community good for the elderly?READ»

Deb Citrin of Philips Home Healthcare Weaves a Boomer Safety Net

Deb Citrin is rethinking how to market products for the elderly -- by targeting their aging children.READ»

• Fast Talk: Marc Hottenroth
• Fast Talk: Pete Guard

How Boomer Bodysuits Help Researchers Empathize With the 50+ Crowd

Rozanne Puleo and Lisa D'Ambrosio use a suit called AGNES (the age gain now empathy system) to research the changing needs of boomers.READ»

• Fast Talk: Marc Hottenroth
• Fast Talk: Pete Guard

How Marc Belton's Online Communities Are Boosting Boomer Health

Marc Belton is boosting boomers' health by creating engaging and interactive communities online.READ»

• Fast Talk: Marc Hottenroth
• Fast Talk: Pete Guard

Thomas Broberg’s Vision for Volvo’s Crash-Free Future

Thomas Broberg studies the driving habits of the aging to develop cars that will keep them -- and other drivers -- safe.READ»

• Fast Talk: Marc Hottenroth
• Fast Talk: Pete Guard

GE's Marc Hottenroth Is Building a Home Made for Baby Boomers

Marc Hottenroth heads GE's team as they learn how to design better appliances for older Americans.READ»

• Fast Talk: Pete Guard
• Fast Talk: Deb Citrin

World Congress of Neurotechnology

Ah, the 1950s. The war was won, populations were populating, and babies boomed. But six decades later, a new specter haunts Europe and North America: age. In America, more than 5 million baby boomers suffer from Alzheimer's, ...READ»

Poll: Why the Boss Sucks, By Employees

According to a new survey, managers consider themselves smarter, a better coach, and more visionary than many of their underlings believe.READ»

Boomer Retirement Brings New Opportunities, Creating Stronger Future

Larry Forster is featured as an expert on collaboration in my latest book, Getting Change Right. Below is an interview he conducted with me about Boomer retirement. Larry just completed a 27-year career with Shell where he was a ...READ»

Samsung Champions the Environment, Disses the Elderly

Samsung's CSR program needs to brush up on its elderly appeal.READ»

The Boomer Market for Medicare: Opportunities Abound

In the news today, as I write this, a tsunami warning was issued all over the Pacific and especially Hawaii, to the deadly earthquake in Chile early this morning. I don't mean to minimize the horror of these catastrophes, but ...READ»

Getting your Baby Boomer product on the shelves

- Three tips for manufactures to keep in mind - READ»

Welcome to Unretirement

Forward-thinking companies are still looking at incentives to keep older talent in place, even in this topsy-turvy downturn world.READ»

• Top Jobs 2010
• Top Jobs 2010: How to Search Smarter
• Seven Radical Steps for Career Changers

NPR's New Wi-Fi Radio is a Baby Boomer's Boombox

NPR may have spent the better part of this year making itself into a leader in digital broadcasting, but with its new dedicated Internet radio, the organization is reaching out to its core audience--baby boomers. "We had been ...READ»

Baby Boomers A Key To Economic Recovery

Much has been written and discussed about the massive number of Baby Boomers who are retiring or about to retire, and the impact on the workplace. What are Boomers going to do with their lives? Here's two developing trends that may have a significant impact on the workplace and our economy: Temp workers and entrepreneurial start ups.READ»

Boomer Succession Coaching

The Coaching Show interviewed me on coaching Boomers and what comes next in our lives grab the link hereREAD»

Civic Ventures: Silicon Valley Encore Initiative

President: Marc FreedmanREAD»

• Edward Norton's $9,000,000,000 Housing Project (that's $9 Billion)
• A High Point
• Eureka!: Social Enterprises of the Year

Talent Wars: Are you locked and loaded?

Despite living in a bi-polar economy--some are having the best of times, others the worst--one thing is clear, we are facing a shortage of new talent that will not be ready and able to replace the "crew change" caused by ...READ»