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 <title>Alliance For Climate Control</title>
 <link>http://www.fastcompany.com/tag/alliance-climate-control</link>
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 <title>Who Gets &quot;It&quot;? The Alliance For Climate Protection Doesn’t</title>
 <link>http://www.fastcompany.com/blog/alder-crocker/who-gets-it/who-gets-it-alliance-climate-protection-doesn-t</link>
 <description>&lt;p&gt;I like looking at logos. The good and the not so good, and trying to discern how they were conceived, the strategic thought process that went into developing the strategy, and then into the design itself.&lt;/p&gt;
&lt;p&gt;But a few months ago I read in Brandweek the convoluted psychobabble about the genesis of the we/me logo for The Alliance for Climate Protection and was left with the feeling that the people who contributed to the article have a relationship with mirrors that is unhealthy.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/alder-crocker/who-gets-it/who-gets-it-alliance-climate-protection-doesn-t&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/alliance-climate-control">Alliance For Climate Control</category>
 <category domain="http://www.fastcompany.com/tag/sales-marketing">sales + marketing</category>
 <category domain="http://www.fastcompany.com/tag/al-gore">Al Gore</category>
 <category domain="http://www.fastcompany.com/tag/wecansolveitorg">wecansolveit.org</category>
 <category domain="http://www.fastcompany.com/tag/flash">flash</category>
 <category domain="http://www.fastcompany.com/tag/marketing-amp-communications-strategies">Marketing &amp;amp; Communications Strategies</category>
 <category domain="http://www.fastcompany.com/tag/logos">logos</category>
 <category domain="http://www.fastcompany.com/tag/we">we</category>
 <category domain="http://www.fastcompany.com/tag/brand-calibration">Brand Calibration</category>
 <category domain="http://www.fastcompany.com/tag/testimonials">testimonials</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Mon, 01 Dec 2008 20:21:25 -0500</pubDate>
 <dc:creator>Alder Crocker</dc:creator>
 <guid isPermaLink="false">1100749 at http://www.fastcompany.com</guid>
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