positioning

Who Gets "It"? Apple Does.

Alder Crocker — Fri, 06 Jun 2008 14:41:41 -0400

We all know Apple gets "it." iMac. iTunes. iPod. iPhone. All-in-one monitors. The list goes on. But what is "it" and why do they so consistently get "it"? Vision? Innovation? Is it all wrapped up in Steve Jobs?

No.

What they have, which so many companies strive for, is a total understanding of what their true value proposition is, and how to apply it in any market they deem viable.

Bio and Interests: John Edelmann

John Edelmann — Thu, 10 Apr 2008 18:22:27 -0400

John A. Edelmann, Owner, Principal

Cloverleaf Innovation, LLC.

Brand Mix

Martin Bishop — Wed, 26 Mar 2008 21:02:06 -0400

Branding stories, ideas, thoughts and observations

Bio and Interests: Adisa Banjoko

Adisa Banjoko — Wed, 13 Feb 2008 17:21:10 -0500

My name is Adisa Banjoko. My pen name is The Bishop of Hip-Hop. I am a Biz Dev guy for www.chesspark.com (I'm probably playing there or at www.wuchess.com right now). Where technology meets the streets, there I am.

Bio and Interests: Roger Rountree

Roger Rountree — Thu, 20 Dec 2007 20:48:24 -0500

I work with executives at technology based companies to build recognition by clearly articulating their company/product value and by increasing Internet visibility.