I just got off the phone with a...
This week, we finish our three-part...
Last week, we began a three-part series on surviving—and even thriving—in a miserable economy. This week, consider if there are new practices...
Warren Buffet said it well: “Only when the tide goes out do you discover who’s been swimming naked.” But even well-managed companies may...
Yesterday, I had more fun than a trainer/consultant has the right to have. Each of my client’s teams was presenting its Business Case—the...
OK… the title of this blog is a bit misleading. Most companies don’t need to learn how to waste millions of dollars. They already know how....
Last week, this blog focused on the virtues of face-to-face customer interviews… particularly when that customer is a business (not an...
In my last blog, I mentioned all the ways that a B2B customer (another business) is different than a B2C customer (an end consumer): they tend...
Are you responsible for developing new products or services for your company? If so, there’s a good chance you’ve read some books or...
Does your business develop new products and services for other companies…not...
News, advice, tips, and facts for do-it-yourself marketers and small business or microbusiness owners interested in B-to-B or B-to-C...
I specialize in strategic and results-driven marketing and PR initiatives, with an emphasis in targeted communications, continuous improvement,...
25+ years of extensive experience in business and industry with a primary focus on new product and business development in the logistics,...
Group designed for inventors, invention design firm and services companies, patent attorneys etc. The more resources available to inventors,...
I am a General Manager and Marketing Executive with over 20 years of...
My wife and I were high school sweethearts and have been married for 25 years. We have 4 kids and 3 grandkids. We both have many interests,...
In our Fast 50 issue, we praised Boeing's new 787 Dreamliner for its lightweight construction and streamlined design--features that contribute...
Is Chipotle a one-trick pony? Is dependable Safeway actually more innovative than trendy Whole Foods? Should we have jettisoned AirAsia to make...