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internet marketing strategies

Attention Nonprofits! It (Still) Pays to Advertise

The 2008 Report on Nonprofit Marketing (The State of Nonprofit Marketing: A Report On Priorities, Spending, Measurement, and The Challenges Ahead) produced jointly by the American Marketing Association and Lipman Hearne, surveyed leading nonprofit organizations. The number one finding of the report indicates that building awareness is overwhelmingly the leading priority, regardless of size or subsector. Smart nonprofit organizations know that they need to advertise, in both good times and bad. READ»

Do Not Underestimate the Selling Power of a Well Designed Website

As time and attention spans shrink - the need to provide quick and relevant information increases. There is both art and science in the design and creation of what may be the most powerful sales asset of your business. READ»

8 Steps to Smart Keyword Research

Don't depend on "expert consultants" or your media agency to make all your decisions. Learn the basics and apply them for yourself, so you have a foundation of knowledge to make the best decisions.READ»

Social Media Can Ruin Your Reputation

Social Media video does not guarantee social grace and the last page viewed is still just a back click away.READ»

Reputation Managment: A Must

In today's social media world more and more of us will discover that content has emerged on our search rankings that we did not create and do not want.  But more than that, content that is potentially harmful to our personal or ...READ»

Video Email

Video Email:  A Natural EvolutionWebsites have advanced so much.  Video on YouTube and websites is becoming a standard practice.  So, why then do we still send black and white text emails or have to pay lots of money to create HTML ...READ»