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 <title>Zappos.com</title>
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 <title>Email Discussion is the New Customer Newsletter</title>
 <link>http://www.fastcompany.com/blog/valeria-maltoni/customer-conversation/how-email-discussion-new-customer-newsletter</link>
 <description>&lt;p&gt;It works because it’s customer-made. Can anyone tell me how to stretch a pair of boots? This is a question I could have easily asked. A life-long athlete and runner, my calves never seem to fit in the fashionable styles. Instead, it was asked by a customer of Zappos.com to other customers in the &lt;a href=&quot;http://www.zappos.com/digest.zhtml#g&quot; target=&quot;_blank&quot;&gt;Daily Shoe Digest&lt;/a&gt; - Zappos.com e-mail discussion list, sent three times per week.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/valeria-maltoni/customer-conversation/how-email-discussion-new-customer-newsletter&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/innnovation">innnovation</category>
 <category domain="http://www.fastcompany.com/tag/conversation-agent">Conversation Agent</category>
 <category domain="http://www.fastcompany.com/tag/customer-service">customer service</category>
 <category domain="http://www.fastcompany.com/tag/marketing">Marketing</category>
 <category domain="http://www.fastcompany.com/tag/social-media">social media</category>
 <category domain="http://www.fastcompany.com/tag/customer-conversation">customer conversation</category>
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 <category domain="http://www.fastcompany.com/tag/zapposcom">Zappos.com</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <pubDate>Mon, 10 Nov 2008 06:32:04 -0500</pubDate>
 <dc:creator>Valeria Maltoni</dc:creator>
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