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brand + strategy

Ritz-Carlton Hotel Sends Guest Packing

Is all that glitters at the Ritz really gold?READ»

We Do Big Things. Really?

President Obama's State Of the Union speech gave some important cues to green innovators. So is it a message of hope, or a signal to pack your bags and head to China?READ»

Better, Faster, Cheaper...Greener?

Do I need to be green in B2B? In fact, signs indicate that B2B will undergo a tectonic shift to green in the near future. In the first of three articles, Marc Stoiber explores green as the new differentiator in B2B.READ»

Could This Business Model Change the World?

Businesses are built to generate value. NGO's are built to generate change. Team them up, and you usually get a bad compromise. Until now... READ»

What Do Catalytic Converters Have to Do With Transparent Banks?

Transparency in banking seems to be a move that will create safer, sounder financial institutions. Yet resistance is high. What can we learn from the EPA about our current fear of change?READ»

Will "Beginner's Mind" Save Sophisticated Corporations?

A new movement is afoot in corporate America. Conscious Capitalism is taking us back to a more humane, intuitive corporation. And asking lots of beginner's questions along the wayREAD»

Are You Ready for a Radically Sustainable Bank?

The majority of banks are just dipping their toes in sustainability waters. But there are incredible developments on the horizon--and new banks that will redefine what you expect from a financial institutionREAD»

Creating the Sustainable Bank

Our banking system has suffered a major setback. Meanwhile, smaller banks with environmental and social sustainbility at their core are flourishing. What can we learn?READ»

Eco-innovation: The Next Business Megatrend

As more and more businesses follow Walmart to eco-efficiency, a new, exciting evolution of corporate sustainability is emerging. READ»

Sshhh, It's Green Innovation

Have sustainable brands suddenly gone shy? Why else wouldn't they be talking about their green advantage?READ»

CUSTOMERS   |  Comment

Are You Turning Your Customers Off?

You may be turning customers off and you'll never even hear about it. Is it time to exam your processes or should you just keep dumping customers?READ»

Use Your Business’ Reach For Financial Gain

PDI expands its self conception.READ»

Is Eco-certification a Carrot - or Killer - for Innovation?

Eco-certifications and eco-logos are among the hottest - and most hotly disputed - subjects in corporate innovation. In a world where new thinking is in demand, do rigorous certification programs help or hinder the innovation process?READ»

You Cannot Go Backwards Into the Future

When it comes to positive climate action, those who say it can't be done shouldn't interrupt those who are doing it.READ»

Strategy and Business Execution Lessons Learned from NASCAR

NASCAR has lost some of its excitement and edge--what lessons can be applied to other businesses?READ»

WEBSITES   |  Comment

Vertical or Horizontal Growth

When growing your business you need to decide on a growth strategyHere are two examples:1) Vertical growth - focusing on current customers to make additional purchases of your product or services. Develop new products or services to ...READ»

BASKIN   |  Comment

Unbuttoning the Levi's Brand

Levi's has a significant problem: like many other iconic brands -- it's pretty much generically synonymous with the idea of "jeans" -- there's nowhere near the consumer behavior (i.e. purchases) to match consumer ...READ»

Fig Newmans

Paul Newman will be remembered for many things -- acting, philanthropy, race-car driving.  I will always think of him as an incredibly astute marketing guy. About ten years ago, I was lucky enough to visit the Newman's Own ...READ»

The Blogger Spectrum

We had an interesting social media discussion on Plurk today (now known as a Plurkshop) that raised a lot of questions. There were many participants in the quickly shifting conversation, including Amber Naslund, Connie Reece, Tim ...READ»