transparency

Cause Marketing: Should There Be Transparency?

Heather Sherbert — Thu, 27 Nov 2008 21:52:30 -0500

My views on whether transparency should be required in Cause Marketing relationships.

Cause Marketing: Should There Be Transparency?

Heather Sherbert — Thu, 27 Nov 2008 21:51:20 -0500

As the holidays approach, no matter where you live, what religion you are, or what holiday you celebrate, you are probably one of the millions of people around the world who will get together with their friends and family to celebrate. Along with these celebrations, some people believe that it is a time for the “season of giving” to people less fortunate than themselves. Many corporations also follow thi

Do Something: An IPO

Jeff Chu — Tue, 25 Nov 2008 05:00:17 -0500

The typical not-for-profit sends its donors a thank-you note, a glossy annual report with pretty pictures, and maybe an umbrella or a book -- not exactly the seeds of loyalty or deeper involvement. New York-based Do Something, which aims to get teens involved in volunteering, wanted to create a class of donors who did something more. In other sectors, such people are often known as shareholders, so the organization launched an IPO in September.

Talking Religion at Work - When is it acceptable?

John Havens — Wed, 22 Oct 2008 23:43:18 -0400

Everyone says you're not supposed to talk about politics and religion but people generally talk politics at work or in other "off limits" settings. I'm wondering why if someone mentions their faith at work (unless they're mentioning a holiday they're taking off) people immediately clam up and just nod their head?

I realize it's not politically correct to get too specific about faith issues at work, but it seems strange to me. If a person's faith/world belief is so central to who they are, wouldn't their views/beliefs be

Transparent Leaders: The Health of John McCain and Steve Jobs

Kevin Ohannessian — Mon, 20 Oct 2008 13:13:43 -0400

The New York Times published an article today about how transparent the candidates are being about their health. The incomplete nature and unanswered questions about John McCain's history of skin cancer has been a topic of discussion on liberal blogs ever since Sarah Palin was chosen as his running mate, but the subject has finally reached the media.

Tactical Transparency and Fighting Fair

John Havens — Tue, 27 May 2008 22:39:20 -0400

CNN has an interesting video ("Online campus gossips won't show their faces) about a popular campus website called, Juicy Campus. Long story short, the site allows people to post anonymously and it's allowing a lot of people to be really nasty. Granted, it does allow some folks to post relatively innocuous items ("what sorority should I

Tactical Transparency for Business

John Havens — Mon, 05 May 2008 09:52:34 -0400

The rise of blogging and social networking has engendered a passion for corporate authenticity from employees and customers alike. Companies engaging in dialogue versus monologue demonstrate to their audience that they're willing to take and respond to feedback plus potentially admit they don't know answers to every question concerning their brand.

Social Intelligentsia

Aainaa-Ridtz AR — Thu, 17 Jan 2008 22:58:23 -0500

Transparency is much needed in an almost ‘border less’ world, especially where the Internet is concerned - social media, social support and social business will evolve in the not too distant future - maybe not in ten years time, but ‘now’ as in yesterday.