integration

There is No "ing" in Brand

David Sandusky — Fri, 28 Mar 2008 17:52:09 +0000

Unless you are using a branding iron or needle for tattoos, there is no ing in brand.

I make the mistake of using the participle branding and certainly allow others, but I see a problem. As personal brand concepts are becoming more widely discussed on and offline; and coaches are marketing personal brand services, I see a clear confusion between marketing and brand.

Let's start here in part one of a series on personal brand:

You have a market (maybe not always easily defined). Then you have marketing.

Brand Manager for Your Career

David Sandusky — Sun, 27 Jan 2008 19:30:54 +0000

My days as an executive recruiter generalist provided insight into many businesses and disciplines. It was the Brand Manager role in many executives and some entrepreneurs I love to apply to the personal brand manager required in all of us.

Personal Board of Advisors

David Sandusky — Sun, 27 Jan 2008 18:39:53 +0000

Ideas and discussion on anything related to your brand. Creating a sustainable competitive advantage with a personal brand experience that stays top of mind with your growing network. Great companies have a diverse advisory board, so should people - this blog will have a diverse topic base related to information important to creating and inspiring that successful experience others have with YOU.

Organizational Aesthetics

Rochelle Mucha — Wed, 16 Jan 2008 20:44:01 +0000