web advertising

A New Bible for Interactive Designers: 'The Times' Innovation Portfolio

Cliff Kuang — Mon, 02 Nov 2009 09:44:32 -0500

Web Overtakes TV Ad Sales, But Is the Click-Through Rate Still Relevant?

Clay Dillow — Thu, 01 Oct 2009 10:55:28 -0400

Microsoft Chokes With Vomit Ad, Pulls Video From Web

Clay Dillow — Thu, 02 Jul 2009 17:20:43 -0400

It would seem one of Microsoft’s new Internet Explorer 8 ads is a little more than some viewers can stomach, prompting the company to pull the ad from its Better Browser site and YouTube Channel. Microsoft’s explanation: “While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it.”

Web Display Ads Alive and Well

David Smith — Wed, 29 Oct 2008 13:46:17 -0400

At a time when advertisers are wondering if the bloom is off the rose for web display advertising, some data points have come in that establish the contrary:

1) Web penetration continues to grow. While double digit growth is no longer possible with the large base, penetration is expected to go from the low to the high 60% range over the next six years according to eMarketer.