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Kindle Fire Vs. Nook Tablet: "Choice" And Trash Talk

Barnes & Noble's director of developer relations, Claudia Romanini, repeated the word "choice" six times when Fast Company spoke with her. But what does the word really mean here?READ»

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The Great Tech War Of 2012

Apple, Facebook, Google, and Amazon battle for the future of the innovation economy.READ»

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Why Amazon Will Win

Its retail engine keeps humming, and its ambitions feed the beast.READ»

Steve Jobs's Legacy - And The Next Tech War

In a few days Fast Company’s next magazine issue will begin arriving in newsstands and mailboxes. The issue has four different covers, and one of them features a picture of Steve Jobs. But this is not a commemorative obituary. In ...READ»

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Amazon Channels Apple At Kindle Fire Launch

Yesterday’s Amazon product extravaganza shows how much its slate business has become like Apple’s--and how much it hasn’t.READ»

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Why Amazon Isn't Sweating Losing Millions On The Kindle Fire

As a tablet, the Kindle fire won't threaten the iPad, even at $199. As a digital catalog and promotional tool for moving Amazon products, it could be revolutionary. READ»

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The DNA--People, Processes, And Philosophies--Of Innovative Companies

In the new book "The Innovator's DNA," authors Jeff Dyer, Hal Gregersen, and Clayton Christensen discuss the three things that set companies steeped innovation apart from the thousands of other companies doing business.READ»

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Amazon's Gaga Response Infuriates Little Monsters, Cloud-Music Lovers

For Amazon, the deep discount wasn't a random bout of charity--it represented a huge opportunity to present consumers with an alternative to iTunes, and to introduce its cloud-based music service. How'd that go?READ»

Amazon CEO Bezos's Tough Talk On Cloud Security: "Choose Harder Passwords!"

Tech evangelists around the globe can't stop singing the praises of the cloud. But keeping all our data online certainly has its drawbacks: privacy concerns, data breaches, server crashes. Amazon CEO Jeff Bezos has one answer: Pick harder passwords, stupid. READ»

Why Amazon CEO Jeff Bezos Hates The "iPad Killer"

If you ask Amazon CEO Jeff Bezos whether he's creating an "iPad killer," you're going to get an earful. READ»

Nuclear Fusion In Four Years? Amazon's Jeff Bezos Is Betting On It

Talking about fusion may make you sound a little crazy, but a new company claims it we'll be enjoying clean, safe nuclear power soon.READ»

Why Netflix and Hulu Shouldn't Worry About Amazon's New Streaming Service--Yet

Today Amazon launched Instant Video, a streaming movie and TV service with more than 5,000 titles that could someday compete with Netflix and Hulu.READ»

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MySpace CEO: We Don't Care About Selling Music

Perhaps it's no surprise half of MySpace got deleted in the company logo's recent redesign. The News Corp-owned social network is trying to pivot to becoming a music discovery site -- but now its CEO says he doesn't want to sell tunes either.READ»

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Amazon's "Gift Conversion System" Magically Transforms Porcelain Gift Figurines Into iPods

In what surely must be the greatest gift-giving innovation since wrapping paper, Amazon's new patent liberates you from having to suffer through unwanted gifts.READ»

Amazon Shells Out Half a Billion for Parent Company of Diapers.com

Jeff Bezos is a very nappy boy today as Amazon shells out $500 million for Quidisi.READ»

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Why Tech Companies Now Compete for Equal Market Share

The iPad won't kill the Kindle. In fact, says Farhad Manjoo, the tech industry is maturing out of its "[insert product here] killer" days.READ»

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Do You Pass the Leadership Test?

The true mark of a leader is the willingness to stick with a bold course of action--an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign--even as the rest of the world wonders why you're not marching in step with the status quo.READ»

Who Spewed It: Amazon CEO Jeff Bezos Edition

Amazon's Jeff Bezos, famously mysterious about some matters, is also known for spouting some fabulous, and fabulously confusing, quotes ... Can you work out which ones are his?READ»

Kindle Books Outselling Hardcovers on Amazon by 43%

Leather-bound books and rich mahogany shelves may soon be as endangered as the 70's playboy who used them to impress women.   Today, Amazon announced that sales of books for its popular Kindle reading device are far ...READ»

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Jeff Bezos - "What's dangerous is not to evolve"

Amazon may have started out simply, selling books online, but these days it peddles everything from pickled carrots to two-carat diamond rings. The Internet's biggest retailer says it logged the best holiday season in its history ...READ»