digital marketing

The age old question for men…. does size matter?

Mathew McDougall — Mon, 17 Aug 2009 10:56:22 -0400

I am sorry but this post is written in support for my male ‘brethren’ … a topic somewhat sensitive to the male ego and one not so openly discussed.

The Goodness of Social Media Portals

Marc Hausman — Mon, 04 May 2009 12:05:13 -0400

At
Strategic Communications Group (Strategic), we know we’re on a good path if 90
days into a social media campaign the client is happily frustrated.

Three Phases of Social Media Maturation

Marc Hausman — Mon, 13 Apr 2009 12:02:28 -0400

At
Strategic Communications Group (Strategic) we've been through the cycle.

Software and the Stimulus Package

Elon Gasper — Mon, 30 Mar 2009 00:25:06 -0400

Looking into one potential influence on the software business future, I searched for the word "software" in the Economic Stimulus Package bill passed earlier this year. There are 3 sections that use the word software: Broadband, Health IT, and a tax section which rules that students can draw down 529 funds to buy software products related to education - even computer games.

BRITE '09

Fast Company Calendar — Wed, 04 Mar 2009 09:00:00 -0500

Feeling blue about the state of the economy? Up all night worrying about the future of your business? Well, perhaps you should look on the BRITE side, where “big thinkers” will be talking about the role of technology and innovation in helping companies build and sustain their brands, even in the bleakest of recessions.

Digital Agencies of the Future: Darwinism at Work

Mathew McDougall — Tue, 17 Feb 2009 08:38:06 -0500

We have seen a rush from almost all agencies to ‘become’ digital as advertisers are more frequently wanting a digital component in their campaigns. The problem is a lot of the agencies that are claiming to be ‘Digital Marketing’ agencies often don’t have the knowledge or deep understanding to provide their clients with the best digital options. Being a digital marketing is not simply about being clever creatively any more or just brokering media buying . It’s far more than that.

Chinese Digital Marketing- Having an Integrated Plan in 2009

Mathew McDougall — Tue, 20 Jan 2009 01:03:04 -0500

Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business threats.

Reflections on 2008: The Journey of the SinoTech Group

Mathew McDougall — Fri, 09 Jan 2009 21:36:46 -0500

It is at this time of year when I am taking my vacation that I can sit back and reflect on the past year. This past 12 months for SinoTech Group has been our most exciting (in our short history) when thinking about where we started the year and where we finished it.

Interview: SinoTech Group CEO, Dr Mathew McDougall: The Future of Digital Marketing in China

Mathew McDougall — Fri, 02 Jan 2009 07:08:53 -0500

Digital Marketing is undergoing a period of intense change in China, and 2008 has marked a coming of age for the digital advertising industry in China as Advertisers and Marketers across the country and the region embraced the Internet and the power to connect with consumers through interactive, engaging new online ad formats.

Creators are the missing link in Web 2.0!

Lance Shields — Tue, 25 Nov 2008 17:24:38 -0500

I've become a huge fan of illustrator Hugh McLeod of http://www.gapingvoid.com lately. I know, I know, so has everyone else. What I want to say here is that web 2.0/social media isn't just about the buzzing crowd, coffee-swilling developers, VC savvy dudes and clever social media strategists. A missing link is apparent and I'm not sure why it took so long for me to realize it. It's also about the creative ideas and content that are needed to make things that actually stand out and worth being there for. This doesn't say that we should usher old-school advertising back into the door.

What is social branding?

Lance Shields — Tue, 25 Nov 2008 02:41:22 -0500

"We are not seats or eyeballs or end-users or consumers. We are human beings - and our reach extends your grasp. Deal with it." - Excerpt from the Clue Train Manifesto

If you are in the auto industry... Do you know about the ADM Professional Community?

Ralph Paglia — Sat, 05 Jul 2008 18:34:40 -0400

How much do you know about the rapidly growing online community of automotive marketing professionals located at www.AutomotiveDigitalMarketing.com?

Did you know there are now over 1010 members on Automotive Digital Marketing Professional Community? Have you reached out to connect with important ADM member contacts by asking them to be your Friend?

Ford Deploys Innovative Program Designed to Drive Increased Investment into Tier 3 Digital Advertising

Ralph Paglia — Fri, 13 Jun 2008 12:48:59 -0400

Ford Motor Company recently announced that they are launching a Digital Advertising Program for Ford and Lincoln Mercury dealers. This program is being timed to correspond with the Dealer Co-Op advertising program that was kicked off in April, 2008. What I find most interesting about this development is it marks the first time a major OEM has taken an effective course of action designed to leverage the buying power of their national Tier1 advertising buys to the benefit of their dealer network's Tier 3 media buying benefit.