http://www.fastcompany.com/tag/ron-gonen The taxonomy view with a depth of 0. en http://www.fastcompany.com/magazine/130/attack-of-the-green-tech-geeks.html <!--paging_filter--><p><strong>&quot;I had this idea</strong> that there were going to be these recycling carts all over the country with chips embedded in them,&quot; says Ron Gonen, CEO and cofounder of RecycleBank and a former Deloitte consultant. &quot;Trucks owned by cities or haulers would have a mechanical arm that would go out and grab these carts, weigh them, and transmit that info wirelessly to my server. We would run an algorithm to convert the volume into points, and people would come to my Web site, and then I would have all these businesses accept those points.<p><a href="http://www.fastcompany.com/magazine/130/attack-of-the-green-tech-geeks.html">read more</a></p> blackberry RecycleBank Collin Breakstone Agilewaves Resource Monitor Smart Planet label Ron Gonen NASA scientists Innovation Technology Ethonomics Mon, 13 Oct 2008 17:45:37 -0400 Anya Kamenetz 1042489 at http://www.fastcompany.com