FastCompany RSS

user experience

Could an Apple Magazine Template in iOS Change the Industry?

The iPad is a natural device for magazine content--it may be the future of the genre, in many ways. But successes have been few and far between so far, so Apple may be trying to help digital magazines by building in a template to its code. READ»

SKYPE   |  Comment

Skype Dials for Dollars With In-App Ads

Skype just revealed something new--it's adopting in-app adverts. Don't worry, they won't interfere with your "Skype experience."READ»

SAM FORD   |  Comment

Keeping Apple Fresh: The Importance of Designing (and Communicating) from the Customer's POV

My mind has been on Apple and particularly how they seem to consistently develop technology developed for their audience in ways that resonates in their lives. Apple understands underlying needs audiences might have and how to develop technologies that are intuitive to those audiences.READ»

Apple-Verizon Deal Heralds a Future Free of Carrier Crapware, Possibly

For years cell phone carriers have loved to shovel "added value" systems into the phones they sell, with the real goal of capturing more cash and controlling how their users exploit particular services. Does the crapware-free Verizon iPhone promise an end to this?READ»

Web Sites With Personality: What Marketers Can Learn From Zipcar.com

What's under the hood of Zipcar.com? It very well may be a digital blueprint for connecting with customers online.READ»

USABILITY   |  Comment

Three Things Google Can Learn From Apple

Why P&G's slogan "Experience Matters" is relevant for tech companies, how tools can be funny, and why no one ever really needs a screwdriver.READ»

Apple's iPad Is Speedy--Because It Has to Be

 The iPad has landed, rocketing its gleaming metal tech down on the dusty computing world to set up a new Tranquility Tablet base. But report after report notes the iPad is anything but "tranquil"--it's blazingly fast. Why? It ...READ»

Microsoft Immediately Stumbles in Quest for Well-Designed Phone Apps

The newly released app-design guide reveals a lot more about Microsoft than they probably intended.READ»

DESIGN   |  Comment

5 Ways Netflix Could Have Avoided an Ugly User Backlash

Netflix offers a case study in how not to implement a major redesign. Here's what you can learn from their mistakes.READ»