http://www.fastcompany.com/tag/endorsement The taxonomy view with a depth of 0. en http://www.fastcompany.com/blog/danielle-sacks/culture-vulturist/michael-phelps-endorsement-gold <!--paging_filter--><p> Roughly a year ago -- months and months before Michael Phelps set world records in overdrive in Beijing -- Human Performance Labs took a bet on the swimmer. The tiny Austin-based startup took its tiny marketing budget and courted the not-so-tiny 23-year-old athlete to hawk its protein performance drink, PureSport. </p><p><a href="http://www.fastcompany.com/blog/danielle-sacks/culture-vulturist/michael-phelps-endorsement-gold">read more</a></p> endorsement advertising Marketing Michael Phelps PureSport Innovation Management Fri, 24 Oct 2008 11:18:53 -0400 Danielle Sacks 1058225 at http://www.fastcompany.com http://www.fastcompany.com/blog/shel-leanne/innovative-leadership/colin-powells-endorsement-barack-obama-fruits-obama-s-communi <p><p><a href="http://www.fastcompany.com/blog/shel-leanne/innovative-leadership/colin-powells-endorsement-barack-obama-fruits-obama-s-communi">read more</a></p> Colin Powell Communication Leadership barack obama endorsement Innovation Leadership Management Careers Sun, 19 Oct 2008 10:56:44 -0400 Shel Leanne 1050435 at http://www.fastcompany.com