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SAM FORD   |  Comment

Did Retailers Risk Damage to Their Brands Despite Hit Holiday Online Sales?

Amid e-commerce glitches and technology's growing pains, retailers can still win the loyalty of customers. Here's how. READ»

Where Creativity Lives: A (Branding) Tale Of Two Cities

Delaware vs. New York: a video smackdown proves destination branding is tougher than you might think. READ»

DESIGN   |  Comment

Macy's Thanksgiving Day Parade

Balloons may be just a bunch of hot air, but it takes more than that to keep them afloat. READ»

APPLE   |  Comment

Apple Logo Is an Agnostic's Crucifix, Star of David: Study

New Research from Duke University demonstrates the connection between brand loyalty and religion.READ»

MACY'S   |  Comment

Macy's Pro-Gay Message

Corliss Fong, 59, helps the nation's largest department-store chain reach gay and lesbian customers across its 850 stores, managing everything from its shift to a more inclusive gift registry to the controversy that erupted after one of its Boston stores removed a gay-themed window display.READ»

The Human Rights Campaign Calls Out Stinkers

LGBT Americans wield more than $700 billion in buying power and are more likely than straight folks to spend money with companies that support them (makes sense, no?). But combing through a company's discrimination policy is no one's ...READ»

Liz Claiborne Downshifts From Macy's to Penney's Brand

Liz Claiborne is leaving its longtime partner, Macy's, for an exclusive partnership with J.C. Penney Co., the women's apparel company announced today. The clothing line, like a lot of other labels in the sector, is struggling. The ...READ»

CHARITIES   |  Comment

Why For-Profits Need Not-For-Profits

Why corporations shouldn't take the cause out of cause marketingREAD»