Tactical Transparency

Tactical Transparency and Organized Authenticity

John C. Havens — Mon, 17 Nov 2008 12:30:19 -0500

In the wake of Barack Obama's recent victory, multiple online pundits have touted how largely Social Media played a role in his successful campaign. However, not enough (imo) have noted that the reason it was so successful was not solely because he and his team knew how to use/utilize new media, but that those of us who followed his Tweets (on Twitter.com) or received text messages, felt like we were really connecting with Obama and his team on a personal level.

Building Trust with Transparency

Kermit Pattison — Mon, 17 Nov 2008 12:30:10 -0500

What do you have to hide? So asks John C. Havens, co-author (with Shel Holtz) of the new book Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand. He argues that the market and customers will increasingly demand that companies become more transparent--and punish those who fail to do so. Havens previously worked as a film and TV actor and appeared in The Thomas Crown Affair, Law & Order, and Spin City and now finds himself in the role of vice president of business development for BlogTalkRadio.com.

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McCain and VA Records Online - Full Disclosure versus Transparency

John Havens — Thu, 16 Oct 2008 15:03:52 -0400

I just read a great post on Daily Kos (McCain Tonight: "Put Health Care Records Online" You First, Sir)that
discusses the merits (or lack thereof) of promoting this kind of
transparency in regards to information that could benefit the American
people.

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