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A Street View-Style Tour Of National Parks Hiking Trails, Courtesy Of Nature Valley

To create Trail View, granola bar makers Nature Valley and McCann Erickson sent a ragtag team of creatives and developers on a 45-day hike to get couch potatoes interested in the real thing and raise awareness of the national parks' plight.READ»

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Is An iPad App The New Resume?

Joao Dornellas, a Portuguese art director who's worked for big-name ad agencies like McCann Erickson and Ogilvy & Mather (Portugal), decided that his portfolio wasn't standing out enough on LinkedIn or the creative equivalent, Behance.READ»

Log Off, Latch On, Make Facetime: Dentyne's New Campaign Turns Heads

Attractive, twenty-somethings canoodling and exchanging minty kisses. Friends locked in tight embrace. Dentyne's provocative new ad campaign is hard to miss.READ»