culture | Fast Company

Twitter Breaks Record During Super Bowl XLVI: 12,233 Tweets Per Second

BY Tyler GrayMon Feb 6, 2012

Meanwhile, TV viewership of the New York Giants' 21-17 defeat over the New England Patriots remained flat, if not a bit down, from last year. READ»

LEADERSHIP | Comment

Culture Eats Strategy For Lunch

BY Shawn ParrTue Jan 24, 2012

Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It's not intangible or fluffy, it's not a vibe or the office décor. It's one of the most important drivers that has to be set or adjusted to push long-term, sustainable success.READ»

LEADERSHIP | Comment

What Happened When UC Berkeley's B-School Cherry-Picked Students Who Personify Its Values

BY David AakerWed Jan 18, 2012

Berkeley-Haas stands out as a case study for how a culture codified with brand values can make a huge difference in a competitive arena in which there seems to be little real differentiation.READ»

LEADERSHIP | Comment

Memberly Helps You Give Your Day Job The Finger

BY Shane SnowThu Jan 12, 2012

From coffee to crafts to paywalled blog posts, Memberly customers are building businesses based on predictability. READ»

LEADERSHIP | Comment

Culture Isn't Costly

BY Arshad ChowdhuryTue Dec 27, 2011

Successful company culture can make the difference between a workplace people dread and one they brag about. And you don’t have to have a Google-sized budget to offer great culture. In fact, when properly executed, culture-improving initiatives can lower company costs in both the short and long term.READ»

LEADERSHIP | Comment

3 Ways To Respect The "Co" In Consumer

BY Clyde McKendrickThu Dec 1, 2011

As purchasing decisions continue to be increasingly driven based on the contribution the brand plays in society and culture, we are witnessing the birth of a new complex, dynamic, conscious type of buyer. Here's how your brand can adapt.READ»

INNOVATION | Comment

Welcome To Co.Create Nation

BY tyler gray, teressa iezzi, nancy millerMon Nov 21, 2011

#mod-content {width:615px; padding: 0 18px 0 0;margin-right:10px;border-right:1px solid #ff3300;} #mod-content .arrow-up{display:block;width:14px;height:20px;position:absolute;top:0px;left:627px; background: transparent ...READ»

LEADERSHIP | Comment

5 No-Fail Ways To Elevate A Brand's Cultural Capital

BY Clyde McKendrickFri Nov 11, 2011

Less reliant on TV advertising than ever, brands need to find ways to spend less and create ideas that generate high cultural capital and viral buzz that will net high rates of media impressions. While this sounds like wishful thinking, in truth there are five core fundamentals to guaranteeing success.READ»

LEADERSHIP | Comment

Creating Amazing Customer Experiences Through "Soft" Innovation

BY Eric Ryan + Adam LowryMon Sep 26, 2011

Companies seem to love "hard" product innovation--the type of expensive breakthroughs that require engineers and PhDs to toil away deep in the lab. In this exclusive book excerpt, the founders of Method show how you can go a long way with "soft innovations," which establish new standards for quality, experience, and sales without actually doing anything profound.READ»

LEADERSHIP | Comment

Making People Passionate For Toilet-Bowl Cleaners And Other "Low-Interest" Products

BY Eric Ryan + Adam LowryMon Sep 19, 2011

The founders of Method were never passionate about cleaning before they launched their company. But building a belief brand with a social mission taught them that there is no such thing as a low-interest category, just low-interest brands. READ»

LEADERSHIP | Comment

How To Elevate Brand Management To Cultural Relevance

BY Clyde McKendrickTue Sep 13, 2011

It doesn’t matter whether your brand is the longstanding category leader, a new entrant, a trendsetter in fashion, or a household basic; maintaining relevance in culture makes the difference on the balance sheet and on Wall Street. A look at the companies that are doing it right. READ»

LEADERSHIP | Comment

Likeonomics: How To Make Your Brand More Believable

BY Jody TurnerWed Aug 17, 2011

The most likable brands are the ones that we believe in, talk about, and get inspired by. In a society of constant manipulation, there are seven key ways to overcoming the “believability” crisis. READ»

LEADERSHIP | Comment

The Two Simple Paths To Successful Brand-Building: Be Entertaining, Or Be Useful

BY Clyde McKendrickWed Aug 10, 2011

Justin Bieber and Google are both brand powerhouses, but they arrived at their success in two different ways. Consider how you will bring your brand’s role to life by entertaining consumers or by being useful, and it'll go a long way. READ»

LEADERSHIP | Comment

Relying On Customer Trust To Help You Weather A Tough Economy

BY Don PeppersWed Aug 10, 2011

In a downturn, your company doesn't have to outrun the economy. You just need to outrun your competitors. That's why earning their trust is even more important in tough economic times; here are four solid steps to get started.READ»

LEADERSHIP | Comment

The Casey Anthony Brand Wins

BY Adam HanftWed Jul 6, 2011

The prosecution lost because they acted like product managers, PowerPoint logic in tow. The product manager says, "Buy our widget for all these rational reasons." But the defense understood that the case rested on the strength and believability of the Casey Anthony brand.READ»

CULTURE | Comment

What Businesses Can Learn From Innovations In Education

BY Jody TurnerTue Jul 5, 2011

The goal of the NewSchools Venture Fund Summit is exploring the power of entrepreneurs to transform public education for underserved children. But the ideas for supercharging education have benefits that go way beyond the classroom. READ»

LEADERSHIP | Comment

Social Business Leaders Speak Up: 9 Suggestions For Enterprise 2.0

BY David LavendaFri Jun 10, 2011

This year's Enterprise 2.0 Conference in Boston (June 20-23) is dedicated to the social aspects of business. Here are 9 sessions that I recommend attending.READ»

LEADERSHIP | Comment

How To Be Attractive

BY Josh LinknerMon Jun 6, 2011

We all want to be attractive. To get to the next level in our lives, we are trying to "attract" people: investors, employees, voters, customers, suppliers, friends, a mate, Facebook friends, Twitter followers, etc. Of course, we need to turn up the attraction far beyond beauty and style to reach our goals in today's hyper-competitive world.READ»

LEADERSHIP | Comment

Lathan Hodge On The War Between Technology And Culture

BY Adisa BanjokoFri May 20, 2011

"It is important to create policy around innovation. It has to happen on a national, regional and local level."READ»

LEADERSHIP | Comment

The Future-Forward Company Called "L"

BY Jody TurnerSun May 8, 2011

Talia Frenkel is a photographer who created "L"--a condom company with a cause, to support women globally by focusing on their health, wellness, and sexual empowerment. Buy one of L's sustainable condoms, and one goes immediately to AIDS affected areas and the women living in these areas, promoting and sharing 'the love' around the globe.READ»