cool

Microsoft's "Laptop Hunters" Campaign Eating Away at Apple

Clay Dillow — Tue, 19 May 2009 10:45:08 -0400

It's easy to dismiss Microsoft's $300 million rebranding effort as an attempt to paint over fundamental problems with the company's products. Apple certainly has, continuing to belittle its PC counterparts as buggy and virus-ridden with the relentless "Get a Mac" campaign. But data released by BrandIndex reveals that ad lab Crispin Porter + Bogusky has finally helped Microsoft turn the corner, and that Apple may need to rethink its derisive response to Microsoft's new "Laptop Hunter" ads.

Objects of Design

Anne C. Lee — Tue, 25 Nov 2008 15:15:22 -0500

Made from stainless steel, Pyrex and silicone, the 11-oz. teapot by Joey Roth was originally created as part of his college portfolio. The clear body enables you to watch the tea leaves unfurl--and the pot itself was designed to look better with some wear and tear. Making tea is now officially cool. Even cooler? The sustainable packaging.

Price: $200
More Info: Sorapot

‘StarBUCKS’ Status | The cost of Cool.

hajj flemings — Fri, 18 Apr 2008 03:30:45 -0400

‘StarBUCKS’ Status. What is the cost of cool? And are you willing to pay the price?
I got the inspiration for this blog in the Minneapolis airport this
weekend. As I went from gate F14 to A6 I saw ‘StarBUCKS.’ I stopped to
get my usual White Chocolate Mocha Grande
with caramel drizzled on top. I wasn’t craving caffeine or necessarily