A marketing company that connects their professional teams to a centralized communications workspace can be more profitable, efficient and effective in all their marketing programs. Effective marketing communications software ...READ»
With the Detroit bailout now a wreck, the refrain from the impacted carmakers is that a the money is still necessary, because "consumers won't buy cars from companies in bankruptcy."But they readily flew bankrupt airlines. For ...READ»
There's a legal squabble going on between Taco Bell and rapper 50 Cent over a faux letter the company sent out, asking that the celebrity change his name for a day to "79 Cent" -- the pricepoint of one of its value meals -- and earn ...READ»
A quick check of the headlines and blogosphere reveals some very innovative approaches to 'rescuing' GM and its brethren in Detroit.
Most all of them forsake a cash bailout (or otherwise pecuniary reward) for various plans to remake ...READ»
I enjoy Wired magazine when I'm done reading Fast Company, but this current month's issue left me wondering: where do the articles end, and the ads begin?
It's really a seamless merging of the two, at least to my uneducated ...READ»
You don't need to look far to see the challenges facing marketers today: consumers are more wary than they've been in years, and feel as though they have less latitude for spending than they did even a month ago ago. Credit and ...READ»
The global economic meltdown has been bad news for financial services brands, straining the media of marketing communications as much as balance sheets. The fundamental question is whether branding can overcome the rational as ...READ»
Levi's has a significant problem: like many other iconic brands -- it's pretty much generically synonymous with the idea of "jeans" -- there's nowhere near the consumer behavior (i.e. purchases) to match consumer ...READ»
